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Posts Tagged ‘Baz Luhrmann’

Here’s a Preview of Mobeam’s Supermarket Musical

Nobody (slight hyperbole) likes musicals anymore, and with the exception of Baz Luhrmann, nobody would set a pretend musical in a supermarket other than advertisers who previously used MC Hammer in commercials. (I can almost feel the gears turning in Luhrmann’s brain for a remake of Othello set in a Mississippi Piggly Wiggly.)

The newest spot from Portal A takes place in your average supermarket and advertises Mobeam, the smartphone app that lets customers scan bar codes for coupons, gift cards, QR codes, etc. That average supermarket turns into a high school musical when the cashier stuck scanning coupons at his register breaks into song. Soon, other customers are singing and dancing, thrilled that Mobeam can save time and money. And MC Hammer doesn’t even appear in the spot. Parachute pants can fix anything, even ads pretending to be supermarket musicals.

The full commercial will debut February 21, but why is there a teaser trailer for a short video in the first place? We’ll have to judge the spot in it’s entirety, but this may be an example of something that’s so bad, it ends up being good. Or at least momentarily entertaining, kind of like early Baz Luhrmann films. On that note–Hammer Time!

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Australia Would Like to See You Down Under

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Australia is hoping to boost tourism by having writer, producer and director Baz Luhrmann, of Moulin Rouge fame, create a special international campaign for Tourism Australia. According to CNW Group, the campaign that will begin running in October will coincide with the release of Luhrmann’s film, “Australia”.

Tourism Australia’s Executive General Manager of Marketing, Nick Baker says, “The need to create urgency and fashionability around a country’s ‘brand’ is stronger than ever and even Australia, which has long enjoyed an exceptionally high brand reputation’ needs to keep its marketing fresh and compelling.”
The campaign will air in cinemas, on TV and online with part of its goal being to attract more American travelers. DDB Worldwide will handle the print campaign. Michelle Gysberts, Vice President of Tourism Australia Americas, says “A further objective is to demonstrate that a vacation to Australia can easily fit into a typical American vacation schedule.”

The hope is that the marketing push will be felt immediately and put Autralia in the lead of desired destination spots for American travelers.