-Crispin Porter + Bogusky hired R/GA alums Ben Smith and Becca Schepps as ACD and senior copywriter, respectively. Both new hires will based in the agency’s Boulder HQ.

-A couple of football-playing high-school chums reminisce about their final season in a new short film for Toyota Tundra from MMB Boston and director Malcolm Murray (above).

-Supermodel Bar Rafaeli will be joining up with Danica Patrick in GoDaddy’s upcoming, Deutsch NY-created Super Bowl spot dubbed “The Perfect Match.” link

-HTC CEO Peter Chou says his company didn’t market products “aggressively enough” last year and has vowed to step up innovation in 2013. link

-NYC-based digital agency Rokkan has launched a new travel tool for JetBlue dubbed “Getaways.” link

-Welcome back to Twitter, Kobe Bryant. link

-Megadeth main man Dave Mustaine is no fan of Men’s Wearhouse. link

-A Leo Burnett-created spot promoting a Samsung fridge of all things garnered top commercial of 2012 nods in a new AceMetrix survey. link

-Meanwhile, the makers of marketing software brand HubSpot have come out with their own list of the “10 most memorable marketing campaigns of 2012.” link