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Posts Tagged ‘Ben Clare’

Clemenger BBDO Wields Goofy Viking Spot for V Energy

Clemenger BBDO’s Sydney branch teamed up with Exit Films and Tool for the goofy viking-themed spot for V Energy featured above.

“Hey, viking begins with ‘V,’” someone over at Clemenger BBDO presumably decided, and the agency ran with it. In the 30 second spot, a viking crew organizes a mutiny to overthrow their leader in favor of the same guy drinking V Energy because “He’s a bit better at pillaging and setting fire to things.” The V Energy drinking usurper bests the leader at axe throwing, naturally leading into V Energy’s “The Massive Hit That Improves You A Bit” tagline. The spot’s goofy humor, like the leader’s axe throw, misses the mark — largely because by now the whole vikings in advertising thing has been done to death. Maybe it’s time to stock up on some V Energy and work on some new, improved ideas. Credits after the jump. Read more

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Friday Odds and Ends

-Pereira & O’Dell invades Comic-Con (Lego/DC Superheroes video contest promo above). link

-DDB and State Farm (with the help of NYC digital shop Bajibot) have unveiled a baseball-themed mobile app called “Go To Bat,” which lets fans hit and support various charities in the process. link

-IPG CEO Michael Roth is off the hook in a discrimination lawsuit. link

-Wait, so what’s going on with Twitter and Buddy Media’s “age screening” system exactly? link

-Who would you induct into the AAF’s Advertising Hall of Fame? link (pdf)

-A world without textiles doesn’t look too promising in a new IKEA ad from McCann. link

-Ken Block talks to the New York Times about the making of his latest viral phenomenon, “Gymkhana 5.” link

-After spending two years at New York shop Johannes Leonardo, Ben Clare has returned home to Sydney and joined up with Clemenger BBDO as a senior copywriter. link

 

Friday Odds and Ends

-TM Advertising launched its new website. link

-Edelman beat out other digital shops to become VW’s social media AOR. link

-What’s the cast of Mad Men up to during the show’s hiatus? link

-Ogilvy NY gets into the royal wedding spirit. link

-Gotham welcomed BBH alum Tenny Pearson as managing partner/group account director, Tyler Fonda as strategy director and Heather Baharestani as integrated producer.

-Lean Mean Fighting Machine creatives send a message to cocoa traders. link

-Someone really hates United Airlines. link

-Johannes Leonardo copywriters and apparent freedom lovers Ben Clare and Alex Romans (above) have been named winners of this year¹s U.S. Young Lions Competition.

 

 

Google Creative Lab Debuts ‘Demo Slam’

To promote Google (like they need it) and the full suite of Google innovations, the search giant’s Creative Lab unit is launching “Demo Slam,” a new web platform created in partnership with Johannes Leonardo.

With Demo Slam, consumers can create their own Google tech demonstrations and engage in online battles that showcase Google’s latest innovations in creative and entertaining ways.

The purpose of this campaign is obviously to enhance consumer awareness and use of the entire arsenal of Google offerings such as the Google Translate, Google Realtime Search and Google Goggles, the last of which is used in the spot above that features a recreation of Mount Rushmore.

Johannes Leonardo co-founder Leo Premutico says in a statement, “By giving people an online arena to pit their tech demos against one another, Google is encouraging the public to not only have fun and get creative with technology, but also challenging them to rethink how it’s used in our lives.”

After the jump, view credits and another spot that ties skateboarding to the Google Mobile voice search feature.

More:Google Chrome Speed Test Proves System is Faster than Lightning, Sound, Potatoes

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