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Posts Tagged ‘Ben Croker’

CHI & Partners Sets ‘Amazing in Motion’ for Lexus

CHI & Partners latest for Lexus’ “Amazing in Motion” campaign is a visually stunning look at performers in LED suits exploring the Kuala Lumpur skyline.

The LED suits were created by costume designer Vin Burnham and technical director Adam Wright, with inspiration from Lexus’ “iconic spindle grille and LED headlights.” Director Adam Berg and his team then utilized a “purpose built computer system and complex DMX software” (which, we imagine, stops, drops, and opens up shop), “created to wirelessly trigger the suits to strobe on demand” and captured a group of stunt men and acrobatic performers as they made the Kuala Lumpur skyline their playground. It’s a simple concept, but it makes for a visually intriguing 60 seconds, even if viewers are left wondering what they’re watching an ad for until right before the “Amazing in Motion” tagline. Since it’s so hard to take your eyes off of, that might not even be a problem. Stick around for credits after the jump (and find more info at the official campaign site). Read more

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BBH NY Launches Campaign for PS4′s ‘Infamous: Second Son’

BBH New York continues its PS4 onslaught with a live-action spot at the center of their new campaign for Infamous: Second Son, the third game in the best-selling Infamous series and Sony PS4 exclusive (you might consider it Sony’s answer to TitanFall, which we reported on yesterday).

The entirely live-action (although there is some silent gameplay footage on the end screen before the Playstation logo), :75 spot “depicts a locked-down city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection (DUP).” Rowe is depicted in the ad by a somewhat passable lookalike in his trademark red cap, trailed by the DUP. The new ad teases the kind of action players can expect from the game, while avoiding revealing anything about the story. It should draw interest from both fans of the series and newcomers.

BBH New York’s campaign rolls out with “TV advertising based on the short film,” as well as additional “complementary online advertising.” Gameplay developer Sucker Punch, meanwhile, has released a trailer showcasing gameplay features players can expect in the new game. Infamous: Second Son will be released on globally on March 21st. Stick around for credits after the jump. Read more

IKEA Looks Down Upon Your Hoarder Lifestyle, is Positive You Will Never Find True Love

From Mother London comes “Make Room for Your Life,” a new campaign for IKEA (you may remember the agency/client’s recent collab) that highlights the benefits of Swedish-designed home storage a reminds you what a ball of filth you’ve become.

The campaign’s first spot, “Living Together,” follows the musical romantic entanglements of a couple whose house is so dirty that they can only communicate to each other through a cover of the Bee Gees’ “Living Together” (performed by British band An Escape Plan). Inject some IKEA whimsy, and the couple unite in a beautiful new living space that would probably take the average person about 6 months to build. But, as this spot as quite an escape from reality, the IKEA storage units assemble themselves and the couple doesn’t fight at all. It’s a twee kid’s dream home.

Peter Wright, IKEA UK and Ireland marketing manager, says of the campaign, “’Make Room for Your Life’ demonstrates our understanding of everyday life at home and the problems that a lack of good storage gives everybody.” Yes, losing your spouse amidst piles of old shit has happened to all of us. So, buy some IKEA storage units or, you know, just throw that crap out or donate it to charity or something. Credits after the jump.

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