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Posts Tagged ‘Ben Hartman’

DHL Delivers Manchester United Stars to the World

One of the biggest benefits of sponsoring what is arguably the world’s most famous professional sports teams is being able to use its likeness in advertising. While logistics company DHL isn’t Manchester United’s main partner (insurance company AON is actually what takes up the most space on the team’s jerseys), a new campaign from 180 Amsterdam that continues the brand’s “Speed of Yellow” mantra finds Man U stars wearing slightly altered uniforms.

180 Amsterdam ECD Al Moseley says in a statement that the spot for DHL is, “Not another celebration of a sponsorship but a demonstration of a true partnership between global brands.” As a flying ball of yellow energy travels across continents, from London to Tokyo to Dubai to Rio de Janeiro, it soars near Man U’s biggest stars including Wayne Rooney, Ryan Giggs, Nemanja Vidić, Park Ji-Sung,Chicharito’ and coach Sir Alex Ferguson.

A second spot that sheds (bright yellow) light on DHL’s various partnerships features the brand’s speed of delivery racing Formula 1 drivers. And, just like the first, it’s scored with DHL’s theme, “Ain’t No Mountain High Enough.” So, how do you think this compares to UPS’ recent logistics TV spots? Credits, and that terrible “Ain’t No Mountain High Enough” sing-a-long from the 1998 Susan Sarandon/Julia Roberts comedy Stepmom for your immediate gratification after the jump.

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180 Amsterdam Adds Senior Art Director, Two Senior Copywriters

Creative team Ben Hartman and Neil Durber are joining 180 Amsterdam as senior copywriter and senior art director respectively, with their work primarily focused on the agency’s DHL account, acquired in January.

Hartman and Durber spent time at Leo Burnett, DMB&B, and BBH before moving to RKCR where they won awards for their work on Virgin Trains and Visit London. Joining them at 180 Amsterdam is former McCann Erickson Senior Copywriter David Chalu, who previously had done stints at BBH and Euro RSCG Wnek Gosper. All three appointments follow the hiring of Creative Director Galen Graham in September.

With renewed focus on the DHL account, ECD Al Mosley says, “Ben and Neil haven’t just got experience and talent, they’re also entrepreneurial. And David brings something totally different to the department. We expect big things from the next twelve months, so to have added exceptional creative skills to our armoury can only be a good thing.”