We’re reminded of “Will it blend?” for some reason when watching this new effort from Moe’s Southwest Grill, a chain that perhaps gives Chili’s a run for its money. Anyhow, the Moe’s team tells us that this clip, which as you’ll see promotes  the brand’s no microwave policy, was created mostly in-house (save for some outside production help) on a shoestring budget.  Who would’ve thought that watching a watermelon get obliterated in a microwave could be somewhat mesmerizing? Credits below:

Creative Director: Matt Blackburn, Ben Lee, Moe’s Southwest Grill

Art Director: Jonathan Eller, Moe’s Southwest Grill

Copywriter:Brandon Friedman, Moe’s Southwest Grill

Director: Pat Molnar

DP: Jordan McMonagle

Editor: Eddie Kessler (Jam Edit)

Colorist: Dave Pickett VFX: Andrew Pope Audio

Engineer: Gopal Swamy (Acoustech Productions)