Phoenix-based agency Riester teamed up with Backyard Productions to create “Farm,” a new spot for Voskos Greek Yogurt.
In addition to having the word “farm” in the title, Riester’s 30 second spot also has a similar (perhaps Chipotle-inspired) approach to Chobani’s “Farmland” spot. Like that ad, “Farm” emphasizes the natural ingredients they put in their Greek yogurt (in this case Voskos), while employing pastoral shots of cows and fresh fruit. Unlike the Chobani spot, “Farm” doesn’t spend time taking down the competition, instead launching into the brand’s virtues, via the cheery voiceover and footage of a girl picking fruit with her family and enjoying a cup of Voskos while sitting on a fence. It’s a slightly simpler tactic than Chobani’s, foregoing the takedown of competitors for more of an emphasis on wholesomeness. The brand’s “Happiness in Every Spoonful” tagline exemplifies the slight difference in approach — whereas Chobani takes a stab at competitors (while opening themselves up to scrutiny), Voskos just wants to let you know that their yogurt tastes good and will make you happy. Credits after the jump. Read more