Grammys. Oscars. MTV Music Video Awards. Cassies. Some award shows are more popular than others, but at the end of the day, they are all irrelevant except to those who win. Instead of asking nominees to cover up their curves, as was protocol at this year’s Grammys, the best approach is to let it all hang out with some good old fashioned self-deprecation.

Here are three clever promos created by Toronto agency john st., which introduced us to “Buyral” not too long ago, for the 2013 Cassie Awards, which apparently have been billed by the parties involved as the Canadian Effies. If nobody else cares about your commercials, at least you can add a trivial trophy to the banner of the agency website only clients will know about. I’ll leave you to the other two spots and the credits after the jump before the imaginary orchestra cuts me off.

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