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Posts Tagged ‘Ben Purcell’

David&Goliath Crafts New ‘Beautifully Simple’ Campaign for VIZIO

LA-based agency David&Goliath has crafted a new campaign promoting VIZIO’s M-Series Smart TV and VIZIO Sound Bar, complete with the new tagline, “Beautifully Simple.”

The TV campaign contains three new spots: “So Easy,” “My Station” and “Tiny Dancer.” Each of these was directed by Michael Downing, with cinematography by Masanobu Takayanagi (who has worked on Silver Linings Playbook and Babel). Together, the spots form a kind of narrative, beginning with “So Easy” (featured above). This spot, and the campaign as a whole, play on the fact that children often understand new technology better than their parents. In “So Easy” a young girl helps her dad through problems with his laptop and smartphone. The father then jumps at the opportunity to help his daughter pick a program on VIZIO’s M-Series Smart TV. A cute idea, that is unfortunately followed by the theme-line ”So easy, even an adult can figure it out.” This wouldn’t be a problem, if it wasn’t for the fact that Geico ruined the lines “So easy, even a…” for everyone, forever.

The next spot, “My Station,” is probably my favorite of the bunch, featuring the dad discovering his daughter’s Pandora station. “Tiny Dancer” concludes the series by upping the cute factor, as well as the father’s competence with the M-Series Smart TV. David&Goliath’s approach of creating a series of ads meant to be viewed in a certain order is interesting, and they pull it off by making each of them able to stand alone as well. I just wish they’d get rid of that theme-line.

Clearly targeted at dads, the campaign will run through the college football season on ESPN’s networks and Hulu into early 2014. Stay tuned for the final two spots, as well as credits, after the jump.  Read more

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Universal Studios Transforms Staples Center in Publicity Stunt

In an outdoor marketing stunt more creative and inspired than the last three Transformers movies combined, Universal Studios and agency David&Goliath morphed L.A.’s Staples Center into a scene of intergalactic destruction.

Publicizing Universal Studios’ new attraction, “Transformers: The Ride 3D” (which officially opened on Friday), David&Goliath’s team gave the Staples Center a drastic makeover in early April. Considering no one ever goes near downtown L.A. at night, it’s entirely possible that no one noticed people painting an 80-foot Deceptacon hole in the side of the building. As an added bonus, the chaotic scene even featured sandwich board-toting crazy people shouting about the end of days, adding an air of authenticity to the whole thing.

So, is the ride any good? According to Universal Studios park director Molly Orr, who was quoted in a story about the event on L.A.’s CBS affiliate, “Michael Bay, who directed the Transformer films, was one of the creative consultants on this ride.” In other words, though it may look cool, the ride lacks substance, much of a storyline, and is a punching bag for critics nationwide. In any case, expect explosions, and plenty of them.  D&G credits after the jump.

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