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Posts Tagged ‘Ben Steiger Levine’

R/GA Tells Story of ‘Holiday Dreams’ on 74 Screens for Samsung

R/GA teamed up with production company 1st Ave Machine to tell the story of a young girl’s “Holiday Dreams” for Samsung, using 74 different screens, from a 2-inch smart watch to a 65-inch curved HDTV, in the process.

The animated story begins with the girl sleeping in her bed on a winter night when her stocking “caught a ride, escaping to the cold outside.” From here, the girl searches for the stocking throughout various dreamscapes on different Samsung devices, until finally she finds herself “safe and sound and back in bed.” The ad ends with Samsung wishing viewers, “May all your holiday dreams come true.” We’re guessing, though, they might rescind that wish if your holiday dream includes a new iPhone.

It’s a cute story, and the way it’s told is certainly intriguing. Everything in the spot was shot in real time, with the devices all synced to communicate with each other as the animation jumped from one screen to another. If you’re wondering how exactly, R/GA and 1st Ave Machine pulled this off, stick around for behind the scenes footage after the jump. Read more

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With Google Fiber, Kansas City Will Have Something to Brag About

Last year, Google chose Kansas City over a number of contenders to be the first place to get access to the Internet monolith’s new super-fast 1GB-per-second service, Google Fiber. Announced today, KC residents will have access to 1GB-per-second download times for a monthly fee of $70.

As is becoming tradition, Google tapped Venables Bell & Partners to create a new charmingly whimsical scale model spot to celebrate Fiber’s launch. The result, “The Next Chapter of the Internet,” depicts the evolution of the Internet through toy cars, where traffic jams are synonymous with the terrible days of dial-up modems. Hey, remember when stealing a song on Napster required at 45 minutes of download time? That sucked.

Set to a little synth cover of The Cars’ timeless (yeah, I said it) classic, “Just What I Needed,” the sad little cars start zipping around like Hot Wheels. How stoked is Kansas City for the arrival of Google Fiber? Here’s the brand’s community activation video from agency Enso of residents begging their fellow Kansas Citians to pre-order Fiber by Sept. 9. Remember guys, it’s for kids, science and, uh, Wendall Phillips (which is a high school by the way).

View credits and Google’s “thanks” to the people of Kansas City which VP+B released last week, after the jump.
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Monday Odds and Ends

-Former agencytwofifteen ACD Rey Andrade is assuming the same title at ATTIK.

-The Barbarian Group conceived some interesting warning signs for NYC (above). link

-Bjork unveiled her Biophilia campaign with an interesting new website. link

-Google and Digitas are collaborating on mobile marketing research and insights. link

-Speaking of Google, it’s now selling bonds for the first time. link

-Here’s a Future Lions 2011 submission featuring the use of RFID. Now, will it be included in iPhone 5?. link

-Denver-based LeeReedy/Xylem Digital resigned as AOR for Atkins Nutritionals, Inc..

-Director Ben Steiger Levine joined the roster of prodco 1stAveMachine.

-24/7 Real Media hopes to simplify/advance digital advertising with its m.e.n.u. offering. like