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Posts Tagged ‘Ben Steiger Levine’

With Google Fiber, Kansas City Will Have Something to Brag About

Last year, Google chose Kansas City over a number of contenders to be the first place to get access to the Internet monolith’s new super-fast 1GB-per-second service, Google Fiber. Announced today, KC residents will have access to 1GB-per-second download times for a monthly fee of $70.

As is becoming tradition, Google tapped Venables Bell & Partners to create a new charmingly whimsical scale model spot to celebrate Fiber’s launch. The result, “The Next Chapter of the Internet,” depicts the evolution of the Internet through toy cars, where traffic jams are synonymous with the terrible days of dial-up modems. Hey, remember when stealing a song on Napster required at 45 minutes of download time? That sucked.

Set to a little synth cover of The Cars’ timeless (yeah, I said it) classic, “Just What I Needed,” the sad little cars start zipping around like Hot Wheels. How stoked is Kansas City for the arrival of Google Fiber? Here’s the brand’s community activation video from agency Enso of residents begging their fellow Kansas Citians to pre-order Fiber by Sept. 9. Remember guys, it’s for kids, science and, uh, Wendall Phillips (which is a high school by the way).

View credits and Google’s “thanks” to the people of Kansas City which VP+B released last week, after the jump.
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Monday Odds and Ends

-Former agencytwofifteen ACD Rey Andrade is assuming the same title at ATTIK.

-The Barbarian Group conceived some interesting warning signs for NYC (above). link

-Bjork unveiled her Biophilia campaign with an interesting new website. link

-Google and Digitas are collaborating on mobile marketing research and insights. link

-Speaking of Google, it’s now selling bonds for the first time. link

-Here’s a Future Lions 2011 submission featuring the use of RFID. Now, will it be included in iPhone 5?. link

-Denver-based LeeReedy/Xylem Digital resigned as AOR for Atkins Nutritionals, Inc..

-Director Ben Steiger Levine joined the roster of prodco 1stAveMachine.

-24/7 Real Media hopes to simplify/advance digital advertising with its m.e.n.u. offering. like