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Posts Tagged ‘Beth Ann Kaminkow’

We Hear: New CEO at TracyLocke?

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Three months ago we broke the news that Beth Ann Kaminkow, CEO of Dallas-based Omnicom shop TracyLocke, was leaving her position to serve as global CMO of shopping center company Westfield Group.

We heard nothing more on the subject until today, when we received a tip claiming that the agency had hired a new CEO: Hugh Boyle, global chief digital officer at Geometry Global Chicago.

Mr. Boyle is a hard man to find: he recently deleted his Twitter account, and all calls to his Chicago office went straight to voicemail. Neither TracyLocke in Dallas nor Omnicom’s corporate office in New York offered any assistance on the topic.

Some backstory: Mr. Boyle hails from the United Kingdom, and he spent more than eight years at Ogilvy Action in London after the agency acquired his former employer, Tarantula. In 2011 he was promoted to global head of digital at the Ogilvy shop, and just over a year ago he moved to the U.S. to accept the CDO position at Geometry.

Updates when we get them.

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Tracy Locke CEO Beth Ann Kaminkow Joins Westfield Group

BAK_2_smToday we can confirm that Beth Ann Kaminkow, President and CEO of Omnicom’s  Tracy Locke, has joined Westfield Group as Global CMO.

Westfield is one of the world’s largest shopping center companies. Based in Australia, the group owns more than 23,000 retail outlets in locations ranging from Sydney to Rio.

Kaminkow, who became Tracy Locke’s first female CEO in 2011 and has made contributions to Ad Age and other trade pubs, will report to Michael Gutman, Westfield’s Managing Director of UK, Europe and new markets.

Here’s the internal memo:

We are pleased to announce that Beth Ann Kaminkow has accepted the position of Chief Marketing Officer for our international business (non-Aus/NZ) reporting to Michael Gutman in her international role and to Greg Miles for US business.  For the UK/European business, Myf Ryan, Director of UK and Europe Marketing will continue to lead the marketing effort dually reporting to Peter Miller and to Beth Ann in her international role.

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Tribal DDB Dallas NOT Being Absorbed by TracyLocke

Despite a spy’s claim that Tribal DDB Dallas is being swallowed up whole by longtime agency partner and fellow Texan shop TracyLocke, sources familiar with the matter tell us that this is not the case. What we’ve been told is that staffers at Tribal Dallas are reporting directly to TracyLocke president/CEO, Beth Ann Kaminkow, who in turn is reporting up through DDB corporate.

One of the pair’s biggest joint accounts is Pepsi, which both parties are working on in areas where it serves the best interest of the brand’s business including shopper, food service and promotion activation through digital, mobile and social tools and platforms. The Tribal DDB Dallas name/brand remains intact, the agency is still full-service and it’s operating as a standalone as it makes sense for serving various clients. TracyLocke meanwhile is not “cannibalizing” business from other DDB operations, but is instead utilizing Tribal DDB and other Omnicom digital agencies for core strengths including app development. After the dust settled, we’ve been told that there were no major layoffs, save for a GM and account lead. In addition, TracyLocke is in the process of bringing in a new CTO soon.