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Posts Tagged ‘Bethany Cosentino’

Behold, the Adorable Indie-Pop Cuteness of Windows 8

Back in June of this year, the (now-deceased) print edition of SPIN ran a cover story that could have also doubled as an Urban Outfitters catalog. The story focused on two subjects, Bethany Cosentino of indie band Best Coast and her boyfriend, Nathan Williams of WAVVES, and many readers criticized SPIN for buying into what appeared to be more of a PR push by Cosentino’s management that anything resembling journalistic integrity. But, then, when you’re being set up to become the “next big thing” in cute female-driven rock, it isn’t really about the music anymore, is it?

With this year’s release of The Only Place, Best Coast’s second full-length album, Cosentino came back into the indie-rock spotlight with a new hair color, a much slimmer figure, and her band’s shoegaze-y guitar fuzz totally absent from their new songs. While her ascent to stardom may not be as fast as her management was hoping for (unlike, say, Lana Del Rey), Cosentino is merging her brand with another going through a total image makeover, Microsoft, in a new CP+B-created campaign for the launch of Windows 8.

As the general U.S. populace is moving towards all-Apple everything at this point, Microsoft and CP+B decided to go to Apple’s former favorite target consumer, the young hipster. And, from a technology perspective, Windows 8 is, actually, pretty cool. (Feel free to confirm this with any programmer friends you might have.) But, by merging their brand with Best Coast’s, is Microsoft actually doing enough to really convince these Silverlake-dwelling cool cats that Windows is once again the go-to OS? Or, should it pull an Apple, and attempt to actually break bands instead of merely add its money to a music PR campaign in progress? One more Best Coast-less spot follows after the jump.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

MTV, Y&R Team Up to Raise Awareness About Human Trafficking

In an effort to help combat human trafficking, Y&R NY and MTV EXIT (End Exploitation and Trafficking) produced the above video, titled “Planet Better.” The video is premiering today (probably as it wasn’t the most uplifting Valentine’s Day fodder) across MTV properties and will be available to purchase from the iTunes store. The touching clip follows a young girl who moves across borders for love, only to be sold into the sex trade before MTV gives its viewers worldwide human trafficking statistics and information about how they can help.

Lending their talents to the project are media/advertising music collective Black Iris and their friend Bethany Cosentino of the band Best Coast. Together, they recorded the song “When Will I Find Love?,” which Black Iris wrote specifically for this project. All proceeds from iTunes downloads of the songs will go directly to organizations for people working to rescue and rehabilitate victims of human trafficking.

“Human trafficking, especially of young women for sexual exploitation, is a crime which violates basic human rights; rights to freedom, equality and dignity. MTV’s unique global network can support and promote these rights.” says MTV International’s SVP, social responsibility George Arnold in a statement. “‘When Will I Feel Love’ is a powerful video, and a powerful way to reach out and raise awareness among young people, across borders and language barriers,”

Credits follow after the jump.

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