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Posts Tagged ‘Bill Cimino’

Y&R Reveals Car Fox Den

If you’ve watched Car Fax’s spots featuring their Car Fox mascot and wondered where exactly he lives and how he gets his information (who are you?), Y&R’s new Car Fax spot will leave you one very satisfied, strange individual by answering both of these questions.

Y&R’s new 30 second spot, “Mole” introduces the Car Fox den, which acts as the center of the Car Fox’s elaborate operation (and presumably also his home). It also introduces another animal working in conjunction with the Car Fox and his team to “dig up” accident reports (I think you can guess this one). The spot builds on a character people immediately associate with brand (thanks, puns) to promote its selling points, which makes it easier to overlook its cheesiness. Also, I’m pretty sure fox dens aren’t 100 feet underground, but whatever. Credits after the jump. Read more

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Sears’ Diehard Batteries Will Survive the Zombie Apocalypse

Including a narrative is usually a good way for a commercial to hook the audience with creativity, but this Y&R Midwest zombie spot for Sears actually overdoes the narrative focus to the point where the  brand association is almost negligible. We know, zombies are popular, but it seems like the creatives put more time into the character development of the actors than organically integrating the product. Somebody really enjoys The Walking Dead.

The setup: a girl and a guy running from zombies try to escape in separate cars. The guy’s car won’t start, but the girl’s car has a Diehard battery that is still kicking even after the apocalypse, which is conceptually clever. But, the 70-second running time is too long for the two-second insert shot of a Diehard battery at the very end. If the first 35 seconds of the ad were cut, the relevant story points would still be in tact. There’s also a #SurviveZombies for brand engagement, but if you want or need a reliable car battery, you probably don’t care about hashtags or zombies. Credits after jump.

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Aha, So Bob Winter is Headed to CP+B

Well, it didn’t take Bob Winter long to find a new gig, as the former Y&R Chicago CCO, who was replaced this week by Bill Cimino, is headed to sunnier climates and taking the creative lead at CP+B’s Miami office. As we mentioned earlier this morning, the Y&R camp would not comment on the matter as Winter’s new role was yet to be made official, but as you have already heard, the man behind Bud Light’s “Real Men of Genius” campaign while at DDB will take on the role of executive creative director at CP+B.

As you’d expect, Winter glows about his new gig and employer in a statement, saying, “Everyone should go where they believe they can surprise themselves with what they can do.The folks at CP+B have always had an ‘anything’s possible, and even that stuff you haven’t thought of yet—that’s possible too’ kind of mentality. It’s a little crazy and kind of scary sometimes, but when it works, it’s magic. This is a terrific chance to help make some of the most provocative work in the world, in the office that started it all for CP+B, and we’re going to have a lot of fun making some unbelievable stuff.” The Miami office of Crispin has been without a true creative head for a few months following the departure of Ari Merkin, who left the agency along with Dave Rolfe back in February (the former took a consulting gig for a short while at parent company MDC while the latter headed to BBDO NY).

Winter served as CCO at Y&R Chicago for nearly two years, helping the agency pick up the Dave & Buster’s and Famous Footwear accounts along the way. Now at CP+B, he will lead creative on Arby’s and Kraft among others in the portfolio. During his career, Winter also served as a creative director at Goodby and an SVP/CD at Leo Burnett.

Wednesday Morning Stir

-SMG Dynamic Markets president Iain Jacob and Team Creatif CEO Sylvia Vitale Rotta will head up the Media and Design juries, respectively, for next year’s Dubai Lynx festival, which will take place March 10-13.

-Following Nike’s decision to drop Lance Armstrong, Deadspin’s Drew Magary offers his always colorful, entertaining take on matters. link

-Framestore has welcomed Marc Smith as senior design director at its New York office.

-DDB Chicago alum Bill Cimino has taken over for Bob Winter as CCO of Y&R Chicago. Y&R would not comment on Winter’s next destination as it’s not official yet.

-While we’re on the Windy City tip, might as well let you know that Energy BBDO/Xi opened up a one-week-only pop-up store in Wicker Park to promote the “Unboxed” exhibit at the Children’s Museum. link

McDonald’s Employs a Talking Lemon

What better way to launch your line of premium frozen drinks than with the help of former Sopranos star Steve Schirripa? Yep, that Lemon doubled as fictional TV mobster in a past life, and now its pushing McDonald’s new fruity drinks right in time for the summer. Why make premium chilled drinks? Well, as I’m sure DDB Chicago can tell you, the McDonald’s right across the street from Wrigley Field will sell these like crazy as the heat turns up in the Windy City.

The Frozen Strawberry Lemonade campaign also features some fun, animated online work from Tribal DDB where the talking lemon embraces its roots (literally) and narrates what happens when life gives you lemons. Sure, it might not be the most innovative, grandiose campaign we’ve seen from Mickey D’s, but at least it gets us in the mood for what will hopefully be a summer to remember. It’s cute, so don’t over-think it. Credits after the jump.

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Cimino, Gross Promoted to ECDs at DDB Chi

DDB Chicago veterans Mark Gross and Bill Cimino have reason to celebrate this week as they’ve been promoted to executive creative directors at the agency. The duo, who will report to CCO Ewan Paterson (pictured middle), have nearly 35 years combined experience under their belt at DDB’s Windy City office.

Cimino (pictured right) started at the agency as a copywriter in 1993, then moved up to CD on accounts including Anheuser-Busch InBev and State Farm before assuming the GCD title on the McDonald’s account in 2006. Gross (pictured left), meanwhile, began as an AD at DDB in 1994 and eventually wound up as GCD on Bud Light (“Real Men of Genius,” for example), Bud Light Lime and Cars.com.

It appears that with their new titles comes an increased focus on increasing DDB’s digital presence, with Gross adding in a statement, “Bill and I will work incredibly hard to make the agency the most integrated, technologically advanced and forward-thinking shop in the industry.” Could be one hell of an undertaking, we think.