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Posts Tagged ‘Bill Clinton’

GSD&M Brings Back ‘Aim High’ for the Air Force

GSD&M has a new campaign for the Air Force, bringing back the slogan “Aim High,” after a fifteen year absence.

The campaign, entitled “American Airmen,” launched Monday with two spots and a website. In “New Frontiers,” Airforce Chief of Staff General Mark A. Welsh III becomes the first Air Force general to be featured in an advertisement. The 30-second spot seeks to inspire with a celebration of technological innovation from the Air Force, such as breaking the sound barrier, and space exploration. “America’s Future,” meanwhile, draws on U.S. Air Force Academy commencement speeches from former Presidents John F. Kennedy, Ronald Reagan, Bill Clinton and George W. Bush.

The campaign also includes online video content entitled “Barrier Breakers’ hosted on the Air Force website, and a multi-platform digital media buy, which will make the Air Force the first military branch to partner with PlayStation via a link on the PlayStation store menu. It will also make use of mobile advertising platform TapJoy and Spotify, where “users will view ‘Barrier Breakers’ video content while a custom playlist generator suggests music based on their current selections.”

The campaign arrives as the Air Force faces bad publicity for its decision to deny reenlistment to an atheist airman for refusing to sign an oath including the phrase “So help me God.” Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Thursday Morning Stir

-Droga5 is set to open up a London office in June. The leadership team will consist of 180 Amsterdam alum Kevin Dundas, who will serve as chief exec, ECD Nik Studzinki and head of account management, Olivia Legere. link

-New York-based mobile/tablet advertising company Medialets has hired Initiative/comScore alum Lynn Bolger to serve as SVP of agency relations.

-Apparently, one Jonah Berger knows how make your marketing campaigns go viral. link

-Social media startup Nestivity released an infographic listing 25 of the most engaged brands on Twitter. link

-Speaking of, with a little Stephen Colbert bump, Bill Clinton has now joined Twitter. link

-New York/Portland creative agency SET, which works with clients including Nike and NBC, has appointed Kirsten Ludwig as its first CCO.

-Hoffman Lewis and indie digital shop BKWLD teamed up to create “unexpected moments” in order to promote McDonald’s breakfast in St. Louis (above). View case study here.

Monday Morning Stir

-M&C Saatchi is considering expanding its Sports & Marketing arm into Brazil ahead of the 2014 World Cup and 2016 Olympics. link

-The creative team of art director Marvin Thé and copywriter Marius Lichtendahl have joined year-old Amsterdam shop Kingsday. The pair previously worked at JWT Singapore/Hamburg.

-Bill Clinton helped launch CP+B’s Smoke Alarm Project at the Clinton Global Initiative yesterday. Smoke Alarm is aimed at providing clean drinking water through the P&G Children’s Safe Drinking Water Program. link

-Digiday takes a look at Jack Daniel’s “tell, not sell” digital strategy. link

-Apple’s Passbook: A big deal for email marketing? link

-If the name SteelHouse doesn’t ring a bell, the L.A. shop is trying to reinvent display advertising with a service called A2 (above).

Your Day 5 Cannes Report

Dear Readers, today, sitting in the Debussy Theater, I was inspired by the once-in-a-lifetime opportunity to hear one of the great visionaries of our time address our community. Former President Bill Clinton called on the advertising industry to join forces with the non-profit voices of his foundation to help make the world a better place.

Best Conference of the Day: How Advertising Can Help Build a Better World

Some of the most inspiring people I’ve met in this industry are also visionaries. They not only sell you their ideas, but also their hopes and dreams of creating work that touches our lives, inspiring and improving them. On those rare occasions, advertising transcends it’s sales oriented intentions to become a part of our cultural lexicon, occasionally changing us as a society.

A fine example of that rare, remarkable project is Crispin Porter + Bogusky’s Small Business Gets An Official Day campaign. It took home the Promo & Activation Grand Prix for its ability to inspire change, not only for American Express customers, but also provoking a social and political conversation garnering government support to help push small business and the US economy further. I encourage you to take a moment and check it out here.

The former President praised some of the entertaining ad work out there, but he asked our community to be more involved to help solve the problems the world’s facing. How to provide vaccinations for children worldwide, or how to best promote reducing our dependency on oil while promoting clean industry in Latin America. Sure they’re big issues, but he pointed out that they’re all problems that can start to be addressed with a message about change. And, that’s where we come in! His message was a call to action, and I do hope we – as an industry – take hi up on the challenge.

Go here to learn more about The Clinton Foundation and their worldwide initiatives.

Check back on Monday for a look back at the last few days of the festival and the closing gala.

xo Yunilda

Follow me on Twitter @yunilda
Follow me on Instagram @yunilda

Friday Morning Stir

-The final Cannes Lions 2012 shortlists are out. link

-Did WPP’s AKQA acquisition create a “digital arms race?” link

-Valassis acquired Silicon Valley-based display, video and mobile advertising network/technology platform link

-This was all the rage at Cannes yesterday when Bill Clinton showed up and was interviewed by Pereira & O’Dell co-namesake PJ Pereira (above).

-Here’s your startling ad stat of the day: funny beats frugal. link

Digitas, Big Fuel Get Charitable with Holiday Cards

Do you want more agency holiday cards? Well, it doesn’t matter, because you’re getting more anyway (sorry, we’ll try to be more merciful as the holiday progresses).

From Digitas comes “Clicks for Karma,” a Facebook app that gives back to the communities where Digitas’ offices are located. On Digitas’ Facebook page, users can select charities such as Chicago’s “Boys Hope Girls Hope” and New York’s “Union Settlement Association” for the agency to donate to. Aside from encouraging users to share “Clicks for Karma” and the charities with others on Facebook, Digitas also offers up “Gary the ‘My Snowballs Turn Your Webpage into Awesomeness’ Snowdude.” After saving Gary in their bookmarks toolbar, users can add Gary to any website, where his snowball-throwing capabilities can turn sites’ images into those of candy canes, penguins, and the like.

Meanwhile, social media agency Big Fuel is partnering with the NY Human Society with an Advent–er, “Catvent“–calendar. Each day in December, Big Fuel is showcasing a new kitty looking for a home with a strange, irreverent voice-over. For example, today we have a kitty named Stevie, who, according to a short video, is wearing her “most classy pantsuit to defend Bill Clinton‘s impeachment in 1998.” Well, perhaps a Clinton sympathizer or secret mistress will find Stevie’s tiny blazer too adorable to resist…

Blake Mycoskie @ SXSW: ‘Toms Will No Longer Be a Shoe Company’

On June 7, Toms will announce a new product and it won’t be shoes. Blake Mycoskie, founder of the popular shoe company, gave an afternoon keynote about the growth of Toms and to set the stage for what’s next.

The man whom Bill Clinton has called “the most interesting entrepreneur I’ve ever met” started his company almost by accident. He was in Argentina after losing The Amazing Race, met volunteers in a café who were running a local shoe drive, and decided to jump in on the project. Inspired by his experience collecting donated shoes and delivering them to an Argentinian village, he returned to his home in Los Angeles with an idea. The question he asked himself was, why couldn’t entrepreneurship solve this problem instead of charity?

Thus, Toms was born. He developed the business organically with friends and family, and as many success stories go, was unprepared for rapid growth. He credits a 2006 Vogue article published shortly after he sold his first order to a store in LA, with pushing him over the top. From there, it’s been nothing but up.

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