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Posts Tagged ‘Bill Maher’

W+K, Dodge Establish ‘New Rules’ of Carmaking

Anything backed by the opening thumps of Kanye West/Jay-Z‘s “No Church in the Wild” is bound to be epic. W+K’s latest spot for Dodge is no exception.

This 90-second instructional ad makes car creators look like Mad Men, minus the booze. Instead, they’re drinking coffee, kicking out committees that make compromises, and redefining the modern vehicle. The showcased car is the 2013 Dodge Dart, a compact chariot that can be started via smart phone and gets 41 miles to the gallon.

The copywriters did a fantastic job giving this ad’s narrator a mixture of humorous and informational lines, rhythmically recited over Watch the Throne’s music and a collage of video scenarios. The ad introduces Dodge’s tagline, “New Rules” (wait, does Bill Maher have a case?). If car manufacturing is really about to become this fast-paced and fun, we’re willing to follow Dodge’s guidelines.

Credits after the jump.

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The Best Ad-Related Videos of the Week

Each week, we’re sent hundreds of pieces of advertisement-y work that falls into the fun-to-watch-video category. There’s not enough time in the day to think up copy for all of them so here’s a round-up of the best ad-related video we’ve seen in the last 7 days. You’re welcome.

7. Irritable Bowl Syndrome is a rant by comedian Bill Maher that someone turned into a video infographic thing.

6. Dating Rules From My Future Self is longer-form branded content that doesn’t suck at all.

5. There’s a badass Panda out there who will be serving up his own brand of post-Apocalyptic survival justice in a theater near you.

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Christine O’Donnell’s Halloween Nightmares Have All Come True

It’s been a tough run for Senate hopeful Christine O’Donnell, and to round off the week, someone finally put out an ad portraying her as a witch (I suppose this isn’t too surprising). But that’s the price you pay for telling Bill Maher you’ve dabbled in witchcraft.

Let’s not forget about Ladybug Gate, aka the blue balls story heard round the world, aka this week’s biggest non-story (in the sense that this kind of piece isn’t a first for Gawker). Either way, the ad happened, at the behest of The American Federation of State, County and Municipal Employees (AFSCME), which went so far as to include “a computer chip that features a cackling witch”.

Let me take a second to say that NPR has been running a train on political ads, finding ways to talk about the upcoming election ads like a passive aggressive coworker trying to get you to come to his potentially lame halloween party. If you’re one of those magical people who manages to keep the fliers from entering your mailbox and never watches TV, this may come as a surprise to you: the ads this year are 3 parts crazy, one part pointless.

Also pointless: holding an opinion on political advertising (well, the direct mail kind anyway), because the consensus, according to NPR, people just don’t like it. But getting printed materials in an undecided voter’s hands is effective, say campaign consultants, even if the only time the voter sees it is as she takes it to the trash. And so it’s with that in mind that a cackling postcard makes sense, if you’re AFSCME, who couldn’t have picked a better time to put their ad out.

Read the full story here.

More: “Christine O’Donnell to Sean Hannity: No More National Media for Me