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Posts Tagged ‘Bill Murray’

Monday Morning Stir


-Starcom USA has appointed two new execs to its senior management board including Jens Welin, who arrives from SMG Sweden, and Arc alum Lisa Hurwitz, who will lead the P&G biz at SMG. Both will work out of the agency’s Chicago office.

-Former Ogilvy creatives Dustin Duke and Jon Wagner are joining up with Havas Worldwide’s New York office as GCDs.

-TBWA Toronto introduces us to a different kind of winter warrior in a new effort for Nissan Canada (above).

-Japanese beverage giant Suntory (which we’ll always remember Bill Murray hawking in Lost in Translation), is set to acquire American spirits company Beam, makers of Jim Beam, Maker’s Mark, etc., for $16 billion. link

-We were out of commission thanks to the bug late last week, but in case you missed it like we did, Minneapolis’s own Carmichael Lynch has taken over on creative duties for health/wellness retail chain, GNC.

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Since Halloween Was a Blip This Year, Let’s Watch Two Creatives Get in the Spirit Instead


Our favorite holiday took a rightful backseat last week to the chaos and suffering surrounding Hurricane Sandy, so consider this your Halloween hangover post that never was. We unfortunately missed Wes Anderson‘s latest quirk-fest, Moonrise Kingdom, so it’s hard to identify with these characters beyond what see saw in those Bill Murray-narrated trailers for the film.

Anyhow, since dressing up and celebrating Halloween this year was a moot point here in the Northeast, let’s instead watch the sped-up transformation of Chicago-based creatives Amanda Grandel and Max Mearsheimer, art director at Proximity/Energy BBDO and freelance ACD/copywriter, respectively. We honestly can’t remember the last time we put so much effort into a Halloween costume (going as Kumar three years in a row didn’t help), so we appreciate the pair’s effort and anxiously await next year’s festivities.

 

Wes Anderson Brings the Quirk Factor to the Hyundai Azera

Did you know that it’s already been five years since Wes Anderson‘s last live-action feature, The Darjeeling Limited? Before Anderson’s new movie, Moonrise Kingdom, hits theaters in May, the cinematic master of quirkiness is taking a turn behind the camera for the new Hyundai Azera. Excluding a starring role in American Express’ “My Life, My Card” campaign four years ago, this marks Anderson’s first time doing commercial directing since shooting six spots for AT&T’s “Your Seamless World” campaign in 2007.

Collaborating with Innocean Worldwide and Moxie Pictures, Anderson’s first of two spots for Hyundai, “Modern Life,” finds a suburban mother hiding in her Azera in order to momentarily escape from her quirky family and their quirky household. It’s difficult to tell whether or not the mother’s actions would count as either spousal abuse or child neglect should her husband discover her deceptive, evasive tactics.

The second spot, “Talk to My Car,” finds a slightly happier family traveling through a number of Anderson-esque retro environments with the help of a morphing Azera. If anything, it makes you wonder whether or not the director would be open to helming a remake of Inspector Gadget anytime soon with Adrien Brody in the title role, Jason Schwartzman as Penny (by default), Owen Wilson as Brain the Dog and Bill Murray as Dr. Claw. If you can cast this hypothetical movie better, please do so in the comments. Credits after the jump.

Update: We would like to note that the Moxie camp takes issue with AgencySpy’s use of the term “quirk” in describing Mr. Anderson’s work. Rather, they would like us to use the term “His World” when describing Mr. Anderson’s quirky quirkiness.

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