Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how  little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.

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