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Posts Tagged ‘Bill Oberlander’

JWT Debuts ‘Brand USA’ Effort. You’re Welcome, World

Nearly nine months after picking up global AOR duties for the Corporation for Travel Promotion, JWT has finally unveiled its first marketing campaign for the government-created entity that was set up to help spur more international travel to the US. Dubbed “Brand USA,” JWT’s campaign for the CTP includes the above 60-second spot, which features Johnny Cash‘s daughter Roseanne and her song “Land of Dreams” and takes us through beaches, bayous and cityscapes that make Murrica, well, Murrica.

The tune’s a bit too folksy/hokey for our tastes, but it seems to fit the spot, which will perhaps resonate in international markets (advertising will initially roll out in the United Kingdom, Japan and Canada on May 1). As expected, all the social/online components come into play in “Brand USA,” including Facebook, Twitter and, of course, Pinterest. Well, was it worth the nine-month wait? Guess we’re already in the good ol’ US of A, it’s not for us to judge. Credits after the jump.

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JWT Parts Ways with a Couple of ECDs

Nearly 18 months after joining up with JWT New York to work on the agency’s then-existing Microsoft commercial business, sources familiar with the matter confirm that executive creative director Bill Oberlander is no longer with the agency. Oberlander (pictured), a former Cossette CCO/EVP and McCann alum is not the only senior-level creative to be shown the door, though, as we’ve been told by sources that Jeremy Postaer is also out. From what we hear, the cuts were a result of “restructuring at the ECD level.” As you all know, JWT NY also recently parted ways with CCO Peter Nicholson following the hiring of Jeff Benjamin and Mike Geiger, so perhaps this latest “restructuring” is part of the mix.

Don’t Get Food Poisoning This Summer

What do you get when you mix the FDA, the USDA, CDC, the Ad Council and JWT New York? A lobster on a couch, that’s what.

Every summer, reports of foodborne illness tend to increase, especially during July 4 weekend. To honor this special time, three government agencies, one non-profit org and one ad agency hired pro bono have come together to create a series of four spots, reminding day-drinking, barbecuing Americans how to prevent food poisoning.

In a very long and involved announce, quotes from the government make not chilling your lobster sound very serious and very scary (because if our leaders don’t keep us in a constant state of fear, we wouldn’t pay attention to anything). How does the ad world view this campaign? As JWT ECD Bill Oberlander puts it, “Using humor and hyperbolic metaphors we drove home the four ways a family can be ‘food safer’ in a way that will grab people’s attention and helps them learn the basic steps to avoid foodborne illnesses. JWT is proud to be a part of this important effort.” Two more spots follow after the jump.

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Cossette Restructures Up North

Quebec City-based Cossette Communications, once home to creatives like Bill Oberlander, is undergoing a change of sorts as Marketing reports that the agency (to still be led by CEO/president Brett Marchand) is one of two divisions that will be housed under a new umbrella firm called Vision7 International.

According to the trade:

“Second Vision7 division is called Esprit de Corps Communications, and represents the international arm of the new holding company. Led by former EVP of Cossette West Colin Schleining in North America and former COO of Cossette UK Gregor Angus in the U.K., Esprit de Corps is a collection of individual agencies in the U.S., Canada and the U.K., including PR firms Paine (U.S.), Optimum (Canada) and Band and Brown (UK), digital agency Dare, social media agency Rocket XL and activation shop Elvis.”

Read more courtesy of my old cohort, Jeff Beer, here.