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Posts Tagged ‘Billy Gabor’

Let’s Go Furniture-Sniffing with 22squared & Aaron’s

Teens may sniff glue for kicks, but judging by the short spot from 22squared for furniture chain, Aaron’s, moms across the country will be releasing endorphins when they get a chance to sniff their newly leased furniture. Lonely housewife warning: Delivery men are not yours to sniff and/or keep.

Atlanta-based 22squared, which also counts clients including Buffalo Wild Wings and Baskin-Robbins, officially became the first AOR for Aaron’s this week (minus a formal review), and “The Smell of Ownership” is the third commercial they created for the furniture giant (the first two were created as part of a short-term project assignment). The title is a little misleading, though, since those leasing the furniture won’t actually own it, but some might call that effective advertising. We’ve seen better, we’ve seen worse, and we’ve seen Troy Aikman talking to Hulk Hogan in those Rent-A-Center ads.

Kudos to the actress for really committing to the sniffing and sacrificing chunks of brain cells. Credits after the jump.

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Storytelling for Media Professionals

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Rapper Pitbull Joins Drake, Trey Songz and Rihanna for ‘SO Kodak’ Campaign

If there’s one thing we know about young hip-hop stars, it’s that they can’t resist one-upping each other with amateur digital photography. Leave it to Kodak to notice this trend and capitalize on it for their “SO Kodak” campaign, which introduces instant photo-sharing and online access that even non-platinum selling artists can use. (It’s almost like a phone!) No doubt you’ve seen a few of these 15-second spots floating around the internet for about a week now, and it seems like every time we look, Kodak adds another video to their YouTube page.

As silly as the ads may be, due credit can be given to production company Robot Films for at least recognizing that the group of young talent they’ve assembled and shot for this campaign can be considered 2010′s new class of hip-hop royalty. Barely adults themselves, Pitbull, Drake, Trey Songz and Rihanna appeal to an even younger audience with their larger than life personalities and (comparatively to most) inoffensive songs. Director Chris Robinson adds that the stars had a good amount of creative input in the spots and refers to them as “natural performers.” The campaign kicked off with a party at New York’s Best Buy Stage.

Full credits and another spot after the jump.

More: “Kodak ‘Printervention’ Barely Grabs Out AttentionRead more