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Posts Tagged ‘Billy Joel’

And Now, Your Weekly Video Miscellany

Achoo. Asneeze. A freakishly cold Friday in New York. If you’re suffering from the plague that’s going around, you’ll be glad to know that this week’s batch of videos are finally here. So why mess around? Jump in, get big and bad.

7. You think your life is hard? Imagine being a four year old who is blind and now your mom wants you to navigate this freaking curb and all you have to help you is this stick. If your vocabulary allowed it, you’d say this was terrifying. Instead, you eek “Iom scaywud”. Or something equally cute. But then you become inspiration for the entire internet, or at least the 21,153 people who have seen this so far.

6. It’s one thing to be an adver-artist who also dabbles in actual art. It’s another to be an astronaut who is also a talent in the arts, say astrophotography, which is the case foe Dr. Don Pettit, who has spent nearly a year aboard the International Space Station. During his time, he captured four time-lapse films that have finally been cobbled together to create a stunning view of the earth – the likes of which have only been imagined by film makers with ample CG technology. In Pettit’s case, all he had were some still cameras. With 94.3k views, you’ll press play knowing that something mesmerizing is about to spill into your brain.

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Today’s Ad Ripoff: Lowe’s vs. John Lewis

Last week, BBDO NY debuted “Don’t Stop,” a new spot from Lowe’s that follows a woman’s home improvement projects. The rather cinematic and heartwarming spot (which reminds me a little of the intro scene from the movie Up minus the horrible depression that one falls into near the end) introduces the woman in her 20s and marks the passing of time by showing her at various stages in her life, updating her house to reflect her changing needs. Set to a song by New Zealand singer-songwriter Gin Wigmore, the spot’s nonstop dancing keeps gives it a fresh and cheerful vibe, something that Lowe’s TV spots aren’t generally known for.

However, one commenter saw this Lowe’s spot and called ripoff, citing an ad last year done by Adam and Eve for UK department store chain John Lewis.

There’s just something about Billy Joel ballads that turns on the waterworks. Obviously, the two spots have the same basic concept, and wow does the camera work look similar. But, of course, the Lowe’s ad aims for upbeat while John Lewis tries to be a bit more introspective. Also, the Lowe’s spot really pulls off the”morphing” house well, while the John Lewis spot changes environments quite a bit. But, are these differences enough to save the Lowe’s ad from being a ripoff? Or, have we seen this concept done frequently enough in the past that we can’t point fingers?

Wednesday Odds and Ends

-Our favorite worst/best viral clip of the week stars Billy Joel. link

-BBDO offers a “Holiday Harmonizer.” link

-Boston-based digital shop One to One opens office in Singapore. link

-Here’s the anatomy of a banner ad. link

-L.A.-based studio Solid hired Digital Kitchen alum Drew Bourneuf as EP. link

-One of Google’s top execs says local ads are still key. link

-The Bees Awards its doing its own call, this time for its 2011 jury. link

-The Los Angeles City Council unanimously voted to reduce taxes for prodcos doing business in the City of Angels. Here’s a reminder: link

-RPA gets into the holiday spirit with a new Facebook app for Honda. link

-WPP-owned KBM Group bought healthcare-focused agency, Marketing Direct Inc. link