PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Blake Griffin’

Chris Paul Finally Sits Down with Long Lost Brother, Cliff Paul

On Monday night, Los Angeles Clippers point guard Chris Paul hit a 15-foot bank shot as time expired to put his team up 2-0 over the Memphis Grizzlies in the first round of the NBA playoffs. You should have seen it—it was really cool.

You know what’s even cooler? The fact that Chris Paul finally met his long-lost brother who we learned existed during the holiday season. Finally, State Farm and agency Translation’s sick little experiment, which included separating twins at a young age and documenting their lives for over two decades in the name of insurance, is coming to an end. Finally, Chris Paul can be at peace. And, finally, Cliff Paul has enough money to quit his job at State Farm once an for all, pursuing a new career of professional moocher.

However, having established a reputation for inhumane cruelty, don’t count out the possibility that Translation isn’t done toiling in the lives of the brothers Paul. Sure, they may have reunited the twins, but that doesn’t mean that before the NBA Finals, Cliff is “accidentally” run over by an uninsured driver. I’m just saying, if Blake Griffin shows up to Cliff’s funeral wearing an argyle sweater in a few months, don’t be surprised. Credits after the jump.

Read more

Wednesday Odds and Ends

-Fallon creatives Scott O’Leary and Ryan Peck (above) have joined up with fellow Fallon alum and current Carmichael Lynch chief creative officer Dave Damman as creative directors at CL (we’re hearing the pair above actually worked at said agency before, albeit briefly). link

-The always quirky Air New Zealand has enlisted a focus group of frequent fliers and travel experts to gain insight on various flight-related topics via an effort called #NoLagtoLondon. link

-To celebrate the tablet’s third birthday (who knew?) VivaKi has launched a new tablet app for both Google Play and Apple’s App Store.

-Scott Zumwalt, who’s served as chief digital strategist behind the “It Gets Better” campaign, has joined D.C.-based Bully Pulpit Interactive as senior director and will oversee client efforts including the Human Rights Campaign.

-St. Louis-based indie experiential agency Switch has hired Deutsch L.A./CP+B alum Nicole Phillips as director of strategic planning and business development.

-Publicis Groupe-owned Rosetta has added a handful of folks to its West Coast leadership team. link

-Hyundai and sister auto brand Kia are recalling 1.6 million vehicles. Where’s Blake Griffin to save the day? link

-Should Adidas and Louisville be profiting from shirts made to honor fallen teammate Kevin Ware, who suffered a horrific injury during the Elite Eight matchup against Duke on Sunday? link

Sprite Gets Weird for ‘Obey You’ Campaign

It’s hard to remember a Sprite TV spot that didn’t feature pro/amateur athletes playing street ball and squirting liters of lemon-lime soda into their mouths after a big dunk. In fact, “Obey Your Thirst” ran as Sprite’s tagline for over a decade, and only in 2007 did the brand cut it down to “Obey” because Shepard Fairey speaks to a younger generation or something.

But, when parent company Coca-Cola tapped Johannes Leonardo to lead Sprite’s global creative duties last May, it became clear that a change was imminent. With “Obey You,” Johannes Leonardo is taking Sprite out of Rucker Park and putting it on a much stranger course. It’s become somewhat clear that the younger generation no longer idolizes professional basketball stars like they once did. That is, unless that star is Blake Griffin, and that star is being weird.

“Obey You” seems to be employing the strategy of “weird sells to 18-49.” Are the antagonistic voices in your head going to sell more Sprite than street-ballers? Or is the younger generation getting weary of the weird?

Kevin Durant Seduced By Villain’s Role

Kevin Durant used to be nice, but not anymore. At some point this season, the second-best player in the NBA stopped being the silent choirboy fans respected, and Nike and Wieden+Kennedy anticipated the change for their recent “KD Is Not Nice” campaign. Call it truth in advertising, because for whatever reason, Durant has really started to embrace the roll of edgy superstar.

Read more

Chris Paul, Cliff Paul Return for State Farm

From Translation comes the second installment of the Chris Paul/Cliff Paul State Farm saga, which will make its TV debut tomorrow night.

If you recall, Episode I (the entire premise of which rested on a pun about the word “assist”) premiered during the NBA’s Christmas Day games. This obviously isn’t the first time we’ve seen a professional athlete star in State Farm campaigns, but what Translation realizes that DDB Chicago doesn’t is that having a professional athlete actually attempt to deliver lines and, well, “act” isn’t the best idea. I’m a Packers fan through and through, which is why it made me so unbelievably uncomfortable to watch Aaron Rodgers totally bomb during those “Discount Double-Check” ads. Seriously, the dude was out-acted by a bunch of preschoolers.

Unless you have Blake Griffin or Peyton Manning at your disposal, just dress up your professional athlete in funny clothes, offer 3-5 variations of the site gag, and don’t ever give them lines. Hey look, it’s Chris, er, Cliff Paul wearing funny glasses and a dapper suit and an argyle sweater. Haha, so silly. See how easy that was? Now I want to watch more. Credits after the jump.

Read more

Let’s Go Back to the Future Once Again with Blake Griffin

The Deadpan Dunker is at it again, traveling back in time for two new spots with his faux-DeLorean Kia Optima. In this latest series from David&Goliath, Blake Griffin targets his younger self in 2006 and 2002 to impart wisdom on lifting weights and wearing sunblock. He listens to a little Sean Paul. And he wears the genius red jumpsuit with the griffin logo.

One of the best campaigns on TV continues with more quality spots. Most athletes can’t act, but Blake’s straight-faced delivery and self-deprecation puts him ahead of every competitor out there. He also listens to Eiffel 65 and used to wear jean shorts, so there’s that. And if you need proof of commitment to the brand, he won the 2010 NBA Slam Dunk Contest by dunking over a Kia Optima as a gospel choir serenaded the crowd. Cliff Paul’s mustache can’t compete with that. Credits and the second ad after the jump.

Read more

Wednesday Morning Stir

Hope you all are enjoying the holidays and had a Merry Christmas if you celebrated yesterday. We’re expecting that the posts will be a bit less frequent through the week but we’ll give it a go as we wind down 2012. And now, some agency holiday leftovers you may have missed.

 

-Kansas City’s own Bernstein-Rein lets you somewhat choose your own adventure via a GoPro and a little “Urban Sledding.” link

-RAPP “releases the flock” this holiday season. link

-Minneapolis-based Carmichael Lynch thinks environmentally while helping you “offset your naughty” for the holidays. link

-Atmosphere Proximity and a disgruntled, possibly drunken Santa (a la Dan Aykroyd’s character from Trading Places perhaps?) team up for a GIF-heavy Tumblr. link

-EVB developed an app that lets you fire off a Jimmy John’s Sandwich Cannon at unsuspecting co-workers, family and friends. link

-If you watched the NBA and ESPN/ABC’s annual Xmas marathon yesterday, you probably saw David&Goliath’s latest time-traveling, Blake Griffin-starring Kia spot aplenty (above).

-If you didn’t hear, WPP’s Kantar Media bought up digital media intelligence firm AdGooroo late last week. link

Op-Ed: Patched In – NBA Uniforms Are a New Medium

If you recall, two weeks ago, the NBA announced that it will be selling ad space on players’ jerseys beginning in the 2013-2014 season, which had some immediately crying foul. Anyhow, Matt Dzamba, group account director at L.A. shop Zambezi, has decided to weigh on the Association’s decision. Take it away, sir.

The recent announcement that NBA teams will be able to sell–as early as the ’13-’14 season– sponsored patches on team jerseys worn during games is nothing new in professional sports. But unlike their international brethren, the NBA has a narrow space for sale: a 2×2-inch patch on any jersey’s front left upper corner.

How will this move impact the Association’s stakeholders?

Sports marketing sponsorships are for brands that want to generate a positive association by drafting off an audience’s emotional attachment to a sports entity (team, athlete or league). Fans may not care either way about car insurance, shampoo, or deodorant but they live and die with their teams and favorite players. By purchasing patches on in-game team jerseys, companies will be able to piggyback every game, every highlight, every photo, not to mention team superstars (including their jerseys sold at retail).

Read more

SXSWi Panel Recap: Funny or Die – Future of Comedy & Everything Else

“Celebrities are use to going through a gut-wrenching, soul-crushing process,” said Andrew Steele, a 12-year alumnus of Saturday Night Live and current  creative director of Funny or Die. “We don’t get in the way of that creative process, and it’s allowed us to thrive.”

SXSW attendees like the walls of the fourth floor of the Austin Convention Center, all yearning to get an glimpse inside what makes comedic minds behind Funny or Die tick. The highly successful media company’s famous founders, Will Ferrell and Adam McKay, weren’t on-hand for the hour-long panel, “Funny or Die: Fure of Comedy & Everything Else.” But Steele, CEO Dick Glover, president of production Mike Farah, VP of Marketing Patrick Starzan, and writer/actors Seth Morris and Billy Eichner were happy to regale attendees with tales of how the company was founded, their creative processes, as well future projects. The panel was broken up with trailers for Eichner’s “man-on-the-street” gameshow “Billy on the Street,” Morris’ new Yahoo web series “First Dates,” and Ferrell’s new spanish-language telenovela-based film,”Casa de mi Padre.”

The group emphasized the speed with which their production schedule works, saying their recent bizarre marketing campaign for Kia featuring NBA-star Blake Griffin went from concept to broadcast in just eight days. Though Funny or Die counts an office in Hollywood among its three (the others being in SF and NYC), Glover asserted, “The model is not the studio model… We’re looking to find projects that we love with people that we love.” Indulge in the viral hilarity at Funny or Die’s website here.

Tuesday Morning Stir

-P&G will be named 2012 Advertiser of the Year at the upcoming Dubai Lynx Awards. link

-Facebook and Yahoo’s patent battle continues. link

-The IAB has been busy this week as the organization announced the launch of an Advertising Technology Council.

-Crowdsourcing site Freelancer.com announced the winners of its $25,000 “Expose Our Logo” contest. link

-Jeff Goldblum and Blake Griffin star in a new Kia Optima spot from FunnyorDie (above).

-Here’s an in-depth look at Coca-Cola’s ambitious 2012 Summer Olympics campaign. link

<< PREVIOUS PAGENEXT PAGE >>