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Posts Tagged ‘Bob Hoffman’

Former McCann Creatives Reunite at SF-Based H&L

A trio of McCann ex-pats including Jacob Ford, David Swope and Rob Bagot, who worked at said agency during the mid-aughts, have once again joined forces at H&L Partners, the San Francisco-based shop formerly known as Hoffman/Lewis. Ford (pictured), who has spent the last four years as digital creative director at ATTIK (working of course on Scion), has joined in the same role at H&L while Swope, who’s served as ECD at TiVo for the last three years, has assumed the role of ACD. Bagot, meanwhile, leads the creative charge at H&L, where he’s already spent the last three months as partner/chief creative officer. Along with McCann, the creative head also served as group creative director at Eleven and had a senior creative role at BBDO.

Regarding H&L, which of course saw its co-founder Bob Hoffman leave earlier this year, Ford says in a statement, “I enjoy traditional agencies with digital sensibilities, like H&L Partners. They recognize that the most important thing is the idea, which can extend into any medium. Also, they are more of a tight knit group with everyone keen to learn new things.”  Along with the San Francisco office, H&L also has a space in St. Louis and counts clients including McDonald’s, Toyota, Slingbox and USC.

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Hoffman to Leave Hoffman/Lewis

After two decades-plus of co-running Bay Area operation Hoffman/Lewis, Bob Hoffman, aka the @AdContrarian is calling it quits, saying in a statement and perhaps is eyeying appointment to the papacy, according to this statement: “I just celebrated my 40th year in the agency business, and it’s time for a change. It’s better to leave 5 minutes too soon than 5 minutes too late. It’s time to reevaluate my professional life. That’s fancy business talk for ‘do something else.’”

Hoffman continues, “The agency has grown almost 30% in the past year, and it’s nice to be able to leave on an up note. I haven’t decided what I’ll do next, but I plan to continue my writing and speaking about advertising. Also, I understand there’s a job opening at the Vatican.”

Hoffman formed his San Francisco-based agency–which has lost its share of notable staffers in recent months–in 1991 alongside Roger Lewis, who subsequently retired in 2004. The departing exec will be succeeded by 19-year agency vet Josh Nichol on April 1 at Hoffman/Lewis, which counts clients including USC, Toyota and McDonald’s.

Krinsky Indeed Resigns from Hoffman/Lewis and Here’s the Memo

To follow up on yesterday’s We Hear item regarding Sharon Krinsky, we have received word from Bob Hoffman himself that the exec has indeed resigned from her president/CCO post at Hoffman/Lewis and will officially call it a day on Dec. 31 (she actually put in notice on Nov. 30). Succeeding Krinsky in the president position on Jan. 1 will be current EVP/general manager Josh Nichol, who has been with the San Francisco agency since the mid-90′s.  Here are a few excerpts from Krinsky’s farewell memo to staff:

“ …After many wonderful years, I have decided to leave Hoffman/Lewis…

My official end date will be December 31st. I have decided that I’d like to be a mom again for a while. I left advertising once before for a year and frankly, I liked the hell out of it.

My oldest son.. is going off to college next year and I’d like to get to know him before he leaves home. My younger son… is reaching teen-hood and I’d like to experience first hand at least one of my boys growing into a man.

It has been a wonderful 20 years here at Hoffman/Lewis. I am proud that we have been able to take a little agency from Oakland and grow it into one of the largest and finest independent agencies in the West.

As you know, we have a wonderful management group and Josh will be taking over my role as President.

On a personal note, I want to thank you all for your remarkable work on the agency’s behalf. And I also want to thank you for your friendship…

I have met some of my favorite people in the world in the corridors of Hoffman/Lewis. And I take with me 20 years of warm and happy memories. I am fortunate and grateful to have grown up in the H/L family.

I wish you nothing but the greatest success and happiness.

Love,

Sharon”

We Hear: Krinsky In or Out at Hoffman/Lewis?

Lordy, we hate the suspense and we really would like to do less of these come new year (though most of them have been proven to be true). Anyhow, we’ve received several tips regarding the status of one Sharon Krinsky, who has pretty much spent the majority of her advertising career (20+ years) at San Francisco agency, Hoffman/Lewis, led by the “Ad Contrarian” himself, Bob Hoffman. We’ve been led to nothing but voicemails and dead ends when it comes to emails to the agency’s higher-ups, but tipsters allege that the indie shop parted ways with Krinsky last week.

The exec joined the agency as a junior copywriter in 1991, moving up the charts to creative director to ECD/EVP and eventually president/chief creative officer in 2007. Hopefully all is well in Hoffman/Lewis land as we head into the holidays, but either way, we’ll keep you posted. Give us a shout if you know more.

Tuesday Odds and Ends

 

-Ad folks including Lori Senecal and Jimmy Smith do a fashion shoot for Forbes. link

-Expedia offers its own “Vacation Deprivation” study. Coincidence? link

-Organic picked up digital AOR duties for Quaker Oats brands including Quaker Oats, Quaker Chewy Granola, and Quaker Rice Cakes.

-AKQA CEO Tom Bedecarre has some folks up in arms with a tweet (above).  link

-L.A.-based prodco Boxer Films added director Kevin Fitzgerald to its roster.

-The “ad contrarian” himself, Bob Hoffman, takes on the new Pepsi campaign. link

-Pittsburgh-based MARC USA hired Chris Heitmann and Chris Pointon as EVP/chief innovation officer and SVP/marketing technology, respectively.

-Panera Bread tapped Cramer-Krasselt as its new creative AOR. link

-Starcom alum Amy Bickers joined Austin-based firm Umbel as director of agency solutions. link

Monday Odds and Ends

-Hoffman/Lewis CEO Bob Hoffman getting honored at this Wednesday’s SF ADDYs is causing a bit of a stir in one particular comment thread. link

-Bi-coastal music production company Elias Arts has brought on Greg Griffith as a creative director/composer in its NY office.

-MDC Partners acquired a majority interest in New York-based social commerce firm, dotbox.  link

-Seinfeld‘s classic food moments get a nice, illustrated tribute. link

-The Cleveland Cavaliers and AOL are among the latest to pull ads from Rush Limbaugh‘s show. link; link

-Draftfcb Chicago and director David O. Russell are behind the new 70′s-styled KFC spot above.

-The Bees Awards, which honors social media work, announced the call for entries for its third edition. link

-TargetCast tcm appointed SVP, group director Bruce Fagerstrom as the first planning director of TargetCast inside division. In addition, the media agency welcomed David Klein as SVP, group director of the Pfizer Consumer Healthcare business and Gerry Borsellino as SVP/CD.