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Posts Tagged ‘Bob Lord’

Friday Morning Stir

-MEC Asia Pacific beat out incumbent OMD, UM and Carat to nab media AOR duties for Sony Electronics Asia Pacific Pte Ltd across Southeast Asia.

-Draftfcb Chicago/HY Connect alum Jason Mitton has joined Cleveland-based agency Marcus Thomas in the newly created position of VP/digital production.

-Ah, crikey. If only tips about this didn’t land in our inbox at 12:30am, but yes, the news is out that 13-year Razorfish vet and global CEO Bob Lord is moving on from the Publicis Groupe agency and assuming the role of chief exec at AOL Networks. link; Press release here.

-Venice Beach agency Mistress is teaming up with Ubisoft to promote the latter’s latest Assassin’s Creed installment tonight at Comic-Con via a 2,000-ton ship dubbed The Star of India. One example above, rest of images here.

-Radio Shack, under the guidance of new CEO Joe Magnacca, is revamping its image. link

-Speaking of revamps, Avon, CT-based agency Mintz + Hoke has unveiled a new logo and website. link

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VivaKi to Spin Off into Separate Business Unit

Don’t worry, Publicis Groupe’s four-year-old VivaKi division, which includes Digitas, Razorfish, Starcom MediaVest Group ZenithOptimedia and most recently LBi, will remain within the fold but not so attached at the hip. The world’s third-largest agency holding company has announced that VivaKi will become a separate business unit, still reporting to Publicis Groupe boss Maurice Levy, but one that will now be opened to all PG agencies, in turn extending the offerings of the Nerve Center, including AOD and the Pool, to clients of Publicis Groupe and ultimately to clients outside of the Groupe.

Says Levy in a statement, “The Nerve Center has been one of the most successful accomplishments of VivaKi. Still the only operation of its kind in our industry, it brings strategic innovations to life by leveraging the collective influence of its agencies. It allows us to create world class offerings in the Center rather than building duplicate capabilities inside each agency.  Efficient innovation is its hallmark.  All CEOs and leaders will immediately engage VivaKi to leverage its products and services, and to create blueprints for new tools and technologies that will make us stronger, more efficient and more imaginative partners to our clients.”

As far as leadership goes, VivaKi CEO Jack Klues is phasing out of his position at the agency after 35 years as he plans to retire at the end of this year (can’t blame him), though he will stay on through the first half of 2013 to ease the transition. The new VivaKi unit’s executive will consist of SMG CEO Laura Desmond, Razorfish CEO Bob Lord, current VivaKi CFO Frank Voris and ZenithOptimedia’s chief exec, Steve King.

Razorfish Names Daniel Bonner New Global CCO

We’ve just received word that Razorfish has named Daniel Bonner as the agency’s new global CCO. Bonner joined Razorfish in September of last year at the agency’s London office after a 14-year stint at AKQA UK.

We have what appears to be an internal memo from Razorfish CEO Bob Lord about the appointment. Congrats, Daniel, and take it away, fellow Bob!

“Fish –

You may recall several weeks ago I announced a search for a global Chief Creative Officer for our business.  Today, I’m pleased to announce that we have awarded that position to Daniel Bonner.  In his new post, he will oversee Razorfish’s global creative vision; championing ideas that build brands, and content that incites consumers to engage.

As I’ve said many times, we firmly believe that the interaction of creative, media and technology is essential to great marketing. Our most successful programs as an agency – those that drive the biggest ROI for our clients – happen when these three disciplines work together seamlessly. Since Daniel joined Razorfish in September of ’11, he has been an absolutely essential component to ensuring we deliver that mix to our clients.

I have attached the press release for your reference.  Articles will be hitting the trades momentarily. Until then, please join me in congratulating Daniel on his promotion.”

(ed: If and when we get said release that Lord is referring to, we’ll post more)