The digital campaign features
Daniels Reddick in a series of loquacious spots extolling the virtues of LED bulbs, which compare favorably to the incandescent ham fryers you grew up with. Relying on solid copywriting and Reddick’s excellent delivery, the spots are memorable without any frills or fancy production touches. The campaign comes on the heels of a recent incandescent bulb ban, with stores still trying to sell their remaining stock of the soon-to-be relics. One spot, “Gray Market” (featured above) pontificates that there will soon be an illicit market for incandescent bulbs where you may find yourself “trading jugs of grandpa’s porch juice for bulbs out of a rusty hatchback from a guy with a tattoo on his forehead who goes by the name of Rattlesnake.” In other, clever spots, Reddick uses a competitor’s oddly-shaped bulb as a ping-pong paddle, and talks metaphorical money goats. Stick around for a couple more spots, along with campaign credits, after the jump. Read more
Posts Tagged ‘Bob Ranew’
The digital campaign features
A few weeks ago we shared Burt’s Bees “Classic Vines” series: interpretations of classic literature using products from their “classics” collection animated in the Vine 6-second format from Baldwin& and animator Jethro Ames. Now, Burt’s Bees has rolled out two new classics for Halloween.
Their selections shouldn’t surprise anyone: The Legend of Sleepy Hollow and Strange Case of Dr. Jekyll and Mr.Hyde (featured above) both get the Burt’s treatment. Both Vines are pretty much what you’d expect. In The Legend of Sleepy Hollow, the headless horseman is portrayed as a stick of lip balm whose cap has fallen off. Dr. Jekyll and Mr. Hyde, I think, works a little better. Dr. Jekyll, portrayed by Burt’s Bees Lemon Butter Cuticle Cream, drinks his concoction and is transformed into Mr. Hyde — portrayed by hand salve. Nothing mind-boggling here, but the way that the product changes during the transformation is a nice touch. If you liked this approach when Burt’s Bees introduced it, you’ll welcome these new Halloween additions. If you thought the idea was stupid, these will do nothing to change your mind. Stay tuned for “Sleepy Hollow,” along with credits, after the jump. Read more
But last year, Burt’s Bees and Raleigh, NC-based Baldwin& followed up their “Music from Nature” Earth Day effort by creating an 11′ x 6′ billboard made entirely of tear-off product coupons to promote the brand’s Intense Hydration line of moisturizers. Once the coupons were removed in October, the billboard revealed the Burt’s Bees ad. Five months later, the billboard is still kicking. The original 11′ x 6′ vinyl sheeting was given to the Durham School of the Arts, which recycled it into a rain catchment system that could allow farmers to reuse 6300 gallons of rainwater per year.
Plenty of advertising is about mental and physical waste (see couchgating), but this is a cool example of how ads can be reused and integrated into a positive campaign. In the spirit of smooth skin and better farming practices, it’s worth a watch. Credits after the jump.