-B-Reel and Google collaborated on an interactive music vid to promote “The Bravest Man in the Universe,” which is off of Bobby Womack‘s first album of original material in 18 years (teaser above–and we have a hunch he may be collaborating on new Massive Attack work–or at least we hope).

-Former Grey EVP Christopher Wollen joined The Barbarian Group as executive director of business development. link

-AB In-Bev debuted its first branded YouTube channel for Budweiser to “strengthen” the brew’s association with soccer. link

-A female ad exec confesses. link

-Our pals at the Denver Egotist interviewed Made Movement’s chief digital officer, Scott Prindle. link

-New York-based agency DeVito/Verdi added digital shop SongPlus, which was founded five years ago by JWT/Hill Holliday alum David Song, to the fold. Song will now lead the D/V’s efforts to meld its traditional and┬ádigital┬ácapabilities for clients.

-So, what makes a “modern gentlemen?” Ketel One wants to know and is offering some money for it. link

-Well, we guess losing almost every one of your sponsors will do this to Tiger Woods. link