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Posts Tagged ‘Brad Brinegar’

McKinney Names Adam Levine CMO

mckinney

Today McKinney announced the appointment of Adam Levine, who most recently served as EVP/global brand marketing director at Deutsch, as its new CMO.

Levine landed at Deutsch’s New York office just over three years ago to help the agency run its Microsoft account. Before that, he spent one year and eight months as chief growth officer at what was then DraftFCB before leaving in January 2011, and the release notes that he helped defend the Merck and White House Office of National Drug Control Policy accounts during that period.

The new CMO has a more extensive agency history than most: his first stint as a Deutsch employee lasted nearly a decade and ended with him serving as EVP/brand director, and he also spent five years working on new business at DDB.

Levine officially left Deutsch for the second time six months ago to become a self-described “free agent”, and in the press release McKinney Chairman/CEO Brad Brinegar clarifies that he will “split his time between McKinney’s new offices in SoHo [which opened in January 2013] and our headquarters office in Durham”. We enjoyed Levine’s official quote:

“…I won’t rhapsodize some BS about my role. It’s actually quite simple: Grow the agency.”

His roles outside the world of advertising include Chairman of the Board at Live Out Loud, a nonprofit created to help gay youth further their own careers by connecting them with established professionals in the community.

Mediabistro Course

Public Relations

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Wednesday Morning Stir


-McKinney chairman/CEO Brad Brinegar will serve as judging panel chair for the 2013 IAB MIXX Awards. link

-Goodyear Dunlop EMEA appointed Critical Mass as its first social agency of record and the relationship begins with the Design the Drive Art Car competition on Facebook. link

-Following a review, wellness organization WellBiz Brands has appointed Salt Lake City-based Struck and Boston-based Blitz Media as creative and media AOR, respectively.

-Saatchi & Saatchi announced that the inaugural London screening of its New Directors’ Showcase, which will take place on July 4. link

-Twitter has awarded its first #CreativeFavorites honor, which recognizes creative work done by ad agencies on the service, to BBDO New York for its #lowesfixinsix effort (example above). link

Cheil Worldwide Indeed Acquires McKinney

In case you didn’t hear the news, after reportedly a month or so of discussion, it’s now official that Korean holding company Cheil has acquired Durham, NC stalwart McKinney, which of course we all recently remember from the premiere episode of AMC’s The Pitch. As a result of the Cheil deal, McKinney’s four years of independence comes to an end (the agency was previously owned by Havas). But despite having a parent company yet again, McKinney’s name, leadership (including CEO Brad Brinegar) and its NC headquarters remains intact.

So why sell now? In a statement, Brinegar says, “After four years of charting our own course and producing unprecedented results for our clients, we couldn’t pass up this golden opportunity to be better, bigger, faster. Cheil’s enthusiasm for McKinney’s independent spirit and the opportunity to help write the future of the global network sealed the deal. Though we’re from different parts of the world, we share the language of success — ‘tuhon,’ the relentless drive to achieve extraordinary results despite all obstacles.”

McKinney will now join the Cheil Americas unit, which of course also includes The Barbarian Group and is led by CEO Buz Sawyer. According to The New York Times, the Cheil-McKinney deal is estimated at $50 million. Read the trade’s full report here.

Here is Your 2012 Grand Effie Jury

After hitting up an interesting ANDY Awards last night, which appeared that the organizers of the NYC event wanted to recreate where George Romero shot Day of the Dead,  perhaps our optimism has spiked this awards season. Yep, all we found out is that we’re still loved and hated, so, without further ado, we bring you the list for this year’s Grand Effie jury. Does any name sound familiar, frienemies?

Jeff Benjamin, CCO, JWT
Brad Brinegar, president/CEO, McKinney
Luis DiComo, EVP, global media, Unilever
Tim Ellis, EVP/CMO, Activision
Stuart Hazlewood, chief strategy officer, DDB NY
Jonathan Hoffman, chief experience officer, Starcom MediaVest Group
Nick Moore, CCO, Wunderman
Debra A. Sandler, president, Mars Chocolate North America
Iain Tait, global interactive ECD, Wieden + Kennedy
Jennifer Zimmerman, chief strategic officer, McGarryBowen