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Posts Tagged ‘Brad Fogel’

Innocean Debuts New Work for NRG

NRG recently announced that the energy company has chosen Innocean as its full-service advertising partner, and the agency debuted its first campaign for the brand in time for the opening of the NFL season.

Its 30-second broadcast spot imagines an old-time football team — complete with leather helmets — preparing to take on the (modern day) Philadelphia Eagles. “Let’s go out there and give ‘em heck,” says the team’s captain, adding “We’re going to go out there and really give them the business.” When the team, emerges from the locker room and sees their competitors, however, they quickly turn and run. “The old game just can’t compete,” says the voiceover, “especially when it comes to energy. Solar power is here.”

It’s not a bad analogy for old forms of energy, many of which have been around since the leather helmet days, in comparison with clean solar energy. The basic concept and approach also seem pretty adaptable to future applications, so more in this same vein from Innocean in the future.

“NRG chose Innocean because they understood that we aren’t bound by convention,” said Brad Fogel, chief operating officer, Innocean USA. “We are young and agile enough to break rules and create a spot-on integrated brand campaign that shows consumers, you actually have a choice in who you want to supply the energy to power up your day-to-day lives. And if you have that choice, why don’t you choose a company that believes in doing the right thing instead of the same thing?”

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Martin Assumes President Post at Grey SF

Let’s shift gears on the Grey front for a moment from the usual New York happenings to San Francisco as the agency has welcomed Milan Martin as president of its Bay Area branch. Martin joins Grey SF after spending nearly three years as managing director/chief strategist at Anthem Worldwide. Prior to Anthem, the exec had a four-year stint at Gyro, where he last served as president of its New York office. During his career, Martin also spent a decade at both the New York and London offices of Ogilvy, where he served as account director and led brand management for the likes of IBM, Gillette, AT&T, Anheuser-Busch and Virgin.

Martin, who will lead a staff of 50 at Grey SF, replaces Brad Fogel, who left the agency on his own a couple of months ago and now serves as COO for Innocean USA.

Rob Gerds Takes MD Post at Grey West

Matheson Gerds president, director of client Services Rob Gerds is headed to Grey West to begin work as the agency’s new managing director. Gerds, who’s spent the last six years in Atlanta at MG, will now oversee the San Francisco and Los Angeles operations that comprise Grey West and will report to Brad Fogel, president of West and Grey Atlanta.

Before Matheson Gerds, the new MD spent six years as director, account services at  BaylessCronin in the ATL. During his 25-year career, Gerds also held senior account management positions at McFarland & Drier, Hal Riney & Partners and FCB, Santa Ana and worked with clients ranging from Pizza Hut to Ford. As for Grey itself, the agency is expected to appoint a new CD at their San Francisco office in the near future.

More: “Red Lobster Biz Goes to Grey NY