-Loyalkaspar has opened up shop in Los Angeles and has added Digital Kitchen alum Richard Eng as creative director and Mandy Novak as EP.

-McDonald’s Canada continues in its transparency efforts, showing us this time how its french fries are really made (above). link

-Bi-coastal prodco Pony Show signed director Brad Silberling for U.S. commercial representation.

-Meanwhile, L.A.-based commercial production company MTh added French directorial duo Akama to its roster.

-McCann West/Arnold alum Michael Carey joined Charleston, MA marketing firm Campus Entertainment as EVP, director of client services.

-Yahoo CEO Marissa Mayer has revealed her baby’s name and has deemed her first quarter on the job as “solid.” link

-Facebook reportedly shifted a “huge” amount of ad dollars into mobile in Q3. link

-Coke Zero gets in the Skyfall marketing mix with an experiential effort that challenges unsuspecting commuters to “unlock the 007 in them.” link