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Posts Tagged ‘Brandon Sanders’

Thursday Morning Stir

-Team Sprint, aka Leo Burnett and Digitas (which we’ve been told by the way is NOT getting bought up by Dentsu as tipsters are alleging), have unveiled the new “I Am Unlimited” campaign to help launch the carrier’s iPhone 5 (above).

-The Art Directors Club welcomed six new members to its board of directors including BBDO NY EVP/ECD Greg Hahn, DiGennaro Communications boss Sam DiGennaro and my old Creativity cohort and current Contagious editorial director, Americas, Nick Parish. link

-Former Havas Amsterdam creative director Peter Hamelinck, who was responsible to “Tweetphony” among other efforts, has joined denim brand G-Star Raw as CD.

-Bi-coastal prodco Tool added Brandon Sanders as senior digital producer. link

-Google is selling off its Motorola Mobility Home division for a cool $2.35 billion. link

-Software engineering solutions company EPAM Systems acquired seven-year-old, PA-based digital strategy/design firm Empathy Lab.

 

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GSD&M’s First Work For Goodyear: Pass or Fail?

Here’s a look at the first work from the folks at GSD&M for Goodyear tires since the Austin-based agency won the account in April of last year. Dubbed “More Driven,” this campaign highlights some of the brand’s achievements from being the official tire of NASCAR to the first tires on the moon and the tires that broke the land-speed record while also being the tire of choice for U.S. military vehicles, Southwest Airlines, FedEx, Hollywood stunt drivers, the presidential limo and so on.

With all that said, the whole idea behind this campaign is that Goodyear wants to convey that it’s taking everything it’s learned over the years and applying it to the tires they roll out for you, the consumer. This campaign was completed during the brief Mike Wilson era at GSD&M, which developed a font based on the Goodyear logo that “that allows bold statements to be made over aggressive imagery.” We guess by “aggressive imagery,” they mean the pseudo-heavy metal combined with fast cars that showcase the might of Goodyear tires. Can you just feel the testosterone flowing?

Credits and two more spots from the campaign after the jump.
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