BBDO New York is back at it again for Foot Locker, continuing a fairly winning campaign for the sportswear/footwear chain and shifting this time from NBA stars to NFL ones. Before the chants of “Cruuuuuuuuuz” ensue, let us tell you that this latest advert, which premiered last night, does indeed star New York Giants wide receiver Victor Cruz and his counterpart/teammate, Hakeem Nicks. Yes, Hakeem, we would react/act the same way were we to receive a fishing hat for Christmas, and therein lies the plot of this spot. The jury’s still out, though, on who’s the better thespian, the Giants wideouts or QB Eli Manning. Credits after the jump.
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In just 13 days, Major League Baseball and the boys of summer will kick off their 2011 season. With the NFL heading for a lockout, it just might be baseball’s big year to reclaim the title as “America’s Game,” and really, when was the last time you saw this much patriotism crammed into a 30-second television spot? What about Obama and Bush throwing out pitches back-to-back? Everyone’s happy.
The guys at W+K got Mr. Field of Dreams himself, actor Kevin Costner, to give the ad a little celebrity push. Aside from making a movie about the sport every two years, Costner co-owns a northern Illinois independent league team and regularly visits University of Texas games and practices. Generic-sounding voice notwithstanding, he is the Hollywood personification of baseball, and the right man to give the league his endorsement.
Not into the MLB? Look at it this way: once March Madness subsides, the Bulls win the NBA championship and the NFL lockout is official, baseball is all we have. And, until we fix the BCS and take away Cam Newton‘s Heisman Trophy, NCAA football will always disappoint. If you’re looking for a bandwagon to jump on this year, word has it that the Milwaukee Brewers finally got themselves some pitching. Credits after the jump.