Matthew LitzingerMatthew Litzinger, the now-former co-CCO at Quebec City’s Cossette, has joined Toronto-based Red Lion as President/Chief Creative Officer effective July 2.

The young agency’s first CCO Brett Channer recently left to join a retail consultancy, and Litzinger will replace him.

Litzinger spent nearly seven years with Cossette after joining in 2007 and ascended to the co-CCO role along with colleague David Daga in 2012; his accolades include winning the McDonald’s account in the United States, which led to the opening of Cossette’s Chicago office.

The new CCO bears no ill will toward his former shop, announcing in the press release that the move is “all about Red Lion”:

“Red Lion represents what I believe a lot of agencies are struggling through right now: how to be truly a solutions company. The agency already benefits from the talent of key strategists, industrial designers and a creative team whose primary focus is on developing a pattern of branded behavior.”