After a lockout that lasted several months, NFL players and owners finally reached a collective bargaining agreement just hours ago, thus officially bringing football back this season. So, for those of you celebrating, here’s the “Evolution of the Touchdown Dance,” which is W+K and ESPN’s send-up of the legendary viral clip, “Evolution of Dance.” OK,  it’s that time again. Bring on the chips, beer, fantasy geeks, hours of analysis, Brett Favre rumors and testosterone.  But seriously, where’s the Randy Moss mooning nod in this clip?

Sigh. It feels like only yesterday that Sears announced that it was moving its ad business almost completely away from Y&R Chicago to McGarryBowen’s Windy City offices. And, just like that, we have our very first TV spot for the brand from McGarryBowen. Time flies when your agency is also winning Burger King and is being considered one of the frontrunners for United Airlines’ business, doesn’t it?

So how is Sears “new look?” Well, we’ll note the absence of Brett Favre in this and the introduction of the “Truth Room” in this spot, where some guy drops some knowledge on new, young homeowners who think they can buy Sears’ vast selection of low-priced appliances anywhere. Also, as this was uploaded to the “BlueApplianceCrew” YouTube account, perhaps Sears’ trademark league of helpful and knowledgeable employees are staying on for the agency switch.

What do you think? Did Sears make the right decision with the agency change, now targeting young couples cashing in on the housing “buyer’s market?” And, does the ad target these people well?

Is “I got my own spoons” the next advertising catch phrase to sweep America? Wheaties certainly hopes so, and who better to get this off the ground than Kevin Garnett and the face of all things that require a professional athlete endorsement, Peyton Manning.

Why does Peyton have his own spoons? We never really find out, but as one of the official “creators” of Wheaties FUEL, along with KG, Albert Pujols, Bryan Clay and Hunter Kemper, he gets free reign to do whatever he wants.

Okay, it’s a remix video, and anyone with a basic knowledge of Final Cut and a YouTube account can make these in under a day. But, hey, just as Muggles (non-ad folk) still think flash mobs are cool, so too do they find remix videos interesting. Look at the comments on the video and the over 52,000 views its racked up in little time. After all, this DJ Steve Porter chap is behind such viral remix classics as Allen Iverson‘s “Press Hop,” Randy Moss‘ “One Clap” and Vince Offer’s “Slap Chop Hop. “We’re just hoping Wheaties next remix video might feature Brett Favre and Anthony Weiner.

In America, we have Brett Favre. He plays pick-up football with his bros in rural Mississippi, sits pensively atop a tractor for a while, and then leaves his makeshift gridiron to go feel up a masseuse, all while wearing his pair of real, comfortable Wrangler jeans. In the grand ol’ US-o-A, Wrangler jeans are dad jeans. They’re the jeans you wear to fix the house, the jeans you wear to roughhouse with your kids and the jeans you wear to recline on your lazy boy, open that case of Milwaukee’s Best and watch football for six hours straight.

In Europe, Wrangler jeans are apparently something totally different. Since Wrangler’s “We Are Animals” campaign launched in 2008, the company has been fighting Levi’s head-on as the cost-efficient jeans for Europe’s rebellious, independently minded youth. And, this spot from Paris shop Fred & Farid takes it up a notch with professional stunt people on fire and jumping through windows.

The campaign also features a print component, featuring eye-popping photography from Cass Bird and a website that allows users to virtually experience the feeling of jumping through a window. Yeah, Favre might be known as an “ironman” throughout the world of sports, but has he ever done his job while on fire?

-Brett Favre‘s texting shenanigans could cost him $100 million in endorsements. link

-Hill Holiday wins the MLB pitch. link

-The now-overexposed Betty White becomes a fashion designer. link

-John Baglivo joined Rosetta as SVP of brand marketing.

-Verizon will join AT&T in selling iPads. link

-Facebook and Microsoft announced a new search partnership yesterday. link

-Luxottica Group tapped Publicis Groupe for global marketing and ad services. link

-Hey look, a new creative agency opened. link

-Various TBWA offices were shortlisted at the London International Awards. link

More: “Wednesday Odds and Ends“