Barely a year after taking on the dual roles of Ogilvy’s global new business director and head of the agency’s Global Brand Management division, Gustavo Martinez has now moved over to McCann to serve as president of Worldgroup, Europe. The Argentina native, who will report to the agency’s global chief exec Nick Brien, will in turn be responsible for managing and expanding McCann’s global client portfolio throughout the region and driving collaboration across the marketing disciplines in order to bring integrated solutions to the shops clients.

Martinez, who holds a PhD in Economics, replaces Brett Gosper, who just left McCann to “pursue other opportunites” as the saying goes. The new McCann president is no stranger to the IPG agency, having once served as head of the McCann Erickson Communications Group in Barcelona during the late 90′s. In a statement, Martinez says that he’s “delighted to be coming back home.”

-According to Ace Metrix, the above ad was the most effective of the 10 finalists in the Doritos/PepsiMax “Crash the Super Bowl” contest.

-Brett Gosper‘s out at McCann Europe. link

-Do you have the time or interest to read a global outdoor ad market report? link

-AOL’s ad sales drop 29 percent. link

-Droga5 mainstay and Publicis alum Barry Mowszowski joined Starcom MediaVest’s Sydney office as creative strategy director. link

Nick Brien‘s been a busy man this week it seems as the CEO of McCann Worldgroup has announced leadership changes across various units including MRM, McCann Healthcare and Worldgroup itself. Most notable is the appointment of Marc Landsberg to CEO of MRM Worldwide. Landsberg replaces Reuben Hendell, who spent the last six years as head of the agency but is now “leaving” we’ve been told.

Landsberg arrives from private equity firm Lake Capital, but held senior exec posts at Arc Worldwide and Leo Burnett. While we’re on the MRM tip, the agency added a few other staffers to its NYC HQ including John Running as SVP, director of technology, Martha Pearlstone as SVP, brand leader on General Mills and Diageo as well as Shannon Di Paola as VP, director of search.

Along with the MRM leadership shift, 14-year McCann Healthcare vet John Cahill has been named global CEO of said unit. As for the Worldgroup , Tara Comonte succeeds Gary Lee as CFO,  Patrick Lafferty is joining to lead the newly created Global Brand Community.  Overseas, McCann is splitting up its EMEA region, with Brett Gosper continuing to head Europe and Luca Linder adding the Middle East and Africa to his Latin America/Caribbean responsibilities.

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