The time has come, yet again, to talk health care enrollment. The numbers are good, though they might not be as good as some claim…but the goal for the parties running various states’ healthcare exchanges will always be increased enrollment.
While The White House has turned to celebrities for promo purposes, President Obama’s home state of Illinois went with local agency DPC, which created TV/print/OOH/digital work for Get Covered Illinois, the group dedicated to teaching residents the ins and outs of insurance and convincing them to sign up.
Earlier this year, Get Covered went with The Onion for promo purposes, running “native ads” in the pub’s voice. DPC sticks with the satirical theme — here’s the TV spot, as embedded in the “Luck Plan” microsite:
Images and credits after the jump.