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Posts Tagged ‘Brian Billow’

DPC Goes Satirical for Get Covered Illinois

The time has come, yet again, to talk health care enrollment. The numbers are good, though they might not be as good as some claim…but the goal for the parties running various states’ healthcare exchanges will always be increased enrollment.

While The White House has turned to celebrities for promo purposes, President Obama’s home state of Illinois went with local agency DPC, which created TV/print/OOH/digital work for Get Covered Illinois, the group dedicated to teaching residents the ins and outs of insurance and convincing them to sign up.

Earlier this year, Get Covered went with The Onion for promo purposes, running “native ads” in the pub’s voice. DPC sticks with the satirical theme — here’s the TV spot, as embedded in the “Luck Plan” microsite:

Images and credits after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

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Monday Odds and Ends

-Nick Offerman, Louie guest star Sarah Baker, H. Jon Benjamin (Archer, Bob’s Burgers, Home Movies) star in this fake Home Depot ad issued as a response to the “robotic shopping assistants” at Lowe’s on Last Week Tonight (video above).

-Maurice Levy explains why Publicis is buying Sapient.

-Production company Blacklist and animation studio Golden Wolf “Drop In” with James Harden for Skullcandy.

-RSA Films announced the addition of Drake Doremus to its directorial roster for US and UK representation.

-Tag Creative announced the addition of Alexandra Press as director of digital business development.

-O Positive announced the addition of Brian Billow to its directorial roster for global representation.

-Budweiser unveils throwback holiday labels/packaging, “#holidaybuds” social media effort.

-LeBron James struggles to put Akron on the map.

Innocean Debuts New Work for NRG

NRG recently announced that the energy company has chosen Innocean as its full-service advertising partner, and the agency debuted its first campaign for the brand in time for the opening of the NFL season.

Its 30-second broadcast spot imagines an old-time football team — complete with leather helmets — preparing to take on the (modern day) Philadelphia Eagles. “Let’s go out there and give ‘em heck,” says the team’s captain, adding “We’re going to go out there and really give them the business.” When the team, emerges from the locker room and sees their competitors, however, they quickly turn and run. “The old game just can’t compete,” says the voiceover, “especially when it comes to energy. Solar power is here.”

It’s not a bad analogy for old forms of energy, many of which have been around since the leather helmet days, in comparison with clean solar energy. The basic concept and approach also seem pretty adaptable to future applications, so more in this same vein from Innocean in the future.

“NRG chose Innocean because they understood that we aren’t bound by convention,” said Brad Fogel, chief operating officer, Innocean USA. “We are young and agile enough to break rules and create a spot-on integrated brand campaign that shows consumers, you actually have a choice in who you want to supply the energy to power up your day-to-day lives. And if you have that choice, why don’t you choose a company that believes in doing the right thing instead of the same thing?”

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Chicago Bulls, Blackhawks Players Stalk BMO Harris Bank Customers

A delightful new campaign from Y&R Midwest and Anonymous Content director Brian Billow for BMO Harris Bank finds credit card holders joined by Bulls and Blackhawks players in their everyday lives. Above we see Bulls players Joakim Noah and Jimmy Butler accompany a family in the monotony of suburban living, from chatting about potholes getting to taking the dog outside for a bathroom break.

Meanwhile, your Stanley Cup Champion Chicago Blackhawks are represented by Patrick Kane, Andrew Shaw, Corey Crawford, Bryan Bickell and Brandon Saad, who swim laps donning their complete uniforms and pads.

What makes these spots much funnier than other commercials for team credit cards is the fact that the players don’t seem to enhance the lives of BMO Harris cardholders. Instead, they just take part in the tedium of every day life. The juxtaposition of game-ready professional athletes and the typical morning routine help make these ads stand out, and they’ll definitely cause a few belly laughs from Chicago sports fans. See the whole campaign, which marks the first time BMO Harris Bank has featured Chicago Bulls players in its advertising, and the third time BMO Harris has featured Chicago Blackhawks players, here.

AT&T Taps More Kids for Youthful Publicity, Adds Mother’s Day Theme to ‘It’s Not Complicated’

Let’s kill two birds, shall we? AT&T must really like little kids. First, we had the Beck Bennett commercials that ran incessantly during March Madness (and still run; check out the newest Mother’s Day-themed “It’s Not Complicated” clip from BBDO after the jump). Now, the telecom giant seems to think we want more, more, more. The latest work from Dallas-based multicultural agency Sanders\Wingo shows young’ns on their mobile devices, saying things like, “In my day…our connection was so slow, we had to take turns online.”

Some viewers may find this cute, others may find it scary, but as kids become more and more comfortable with the latest technology, these types of spots should become the norm. We already have videos of babies who can swipe a page on an iPad, but can’t turn the page in a book or magazine. Regardless, kids will always have to eat the trope-filled Brussels sprout before they get to use any of these devices, and that’s how we get the thirty-second “Veggies.”

Check out the second spot, “Haircut,” the aforementioned “It’s Not Complicated” Mother’s Day effort and credits for all after the jump.

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McRib is Back, Alright!

Disclaimer: We were given the above spot from Arnold Worldwide on April 1, though were kindly asked to take it down as it was sent to us “in error” (which explains some of the older comments). As it turns out, the McRib was not quite back, as some had falsely speculated, at the time. However, now that the word is out that the McRib has, in fact, been officially resurrected as of today, we offer the TV commercial (which aired last November and was only released to media for “archiving purposes” on sites like our sibilng, AdsoftheWorld, months later) for your viewing pleasure. Party on.

The. McRib. Is. Back. Just when you thought it was gone forever, it returns, just like it does every spring (or fall or summer, depending on Mac Doh’s whims) and will continue to until the world ends or until McDonald’s merges with Subway to take over the world. And, you know what? People are going to talk about the McRib around your office. “Did you hear?” someone will ask, eyes wide with eager anticipation, McDonald’s grease-smelling sweat dripping onto your desk. “The McRib. It’s back dude. Just like the Backstreet Boys.” Indeed, it’s back.

But, before you throw over your work desk and “run” your out-of-shape self over to the nearest McRib feeding facility, we should mention that the McRib’s limited run is set to expire on Nov. 14. That gives you three whole weeks to gorge yourself on this 500-calorie combination of boneless patty, pickle slices, onions and BBQ sauce (aka McSlop), so if you want to make it all 21 days, proceed with caution. Last year’s McRib spot by Arnold Worldwide marked the end of a 16-year “hiatus” of the agency doing McRib work for the esteemed fast-food chain. It remains to be seen if the agency will get to launch America’s favorite sandwich again this time around. Credits after the jump.

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