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Posts Tagged ‘Brian Brooker’

Hostess Consolidates Advertising with Bernstein-Rein

Two Kansas City agency news items in two days, you say?  Well, we’ll be damned. Sources familiar with the matter confirm that Kansas City-based Bernstein-Rein, which recently brought on former Barkley CEO Brian Brooker as its chief creative officer, has gotten cozier with longtime client, Hostess Brands. B-R has already served as AOR for Hostess Brands sweets and snacks including Hostess cupcakes, Drake and Dolly Madison since 2005. Now, we’ve been told that the agency has also nabbed Hostess’s bread business including Wonder Bread, Nature’s Pride, Merrita, Butternut, Holsum and more.

Just like its work for its Hostess sweets roster, Bernstein-Rein will be handling, strategy, creative, etc. for Wonder and its ilk. Last year, the agency became media buying AOR for all brands under the Hostess banner.

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Wednesday Morning Stir

-Uber Content signed director Fred Savage (yes, director) to its roster. Someone cue the Daniel Stern VO. link

-The Bees have picked 2011′s best in social media marketing. link

-Bernstein-Rein hired Barkley/GSD&M alum Brian Brooker as CCO. link

-The U.K. will finally get a taste of “Little Darth.” link

-It does get better, says Dan Savage and Google Chrome (above). link