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Posts Tagged ‘Brian Cooper’

Chris Webber Dons B-Ball Uni Once Again for BK March Madness Campaign

Culver City, CA-based Pitch has just launched an NCAA March Madness campaign for tournament sponsor Burger King, the agency’s first since taking over for Mother NY on BK general market duties in January (Pitch has been in charge of youth/family ad duties since 2010).

For the campaign, entitled “Watch Like A King,” Burger King and Pitch have teamed up with iconic Fab Five member, former NBA star and current NBA TV/TNT analyst Chris Webber, who stars in the Final Four 2 for $5 “Watch Like A King” spot. The 30 second spot sees a fan tell the guy in front of him in a Chris Webber jersey, “Seriously dude, we’re trying to watch the…” at which point Webber turns around and the man lets out a comical scream. Webber then asks him about his two sandwiches for five bucks from Burger King, and they work out a mutually beneficial agreement. The new spot, which unfortunately does not involve Webber attempting to call a timeout, will debut on March 16th. Webber will also be in attendance at the NCAA Men’s Final Four in Dallas cheering on participants of the Burger King-sponsored Kings of the Court 3-on-3 Tournament.

Meanwhile, from today through April 7th, fans can follow @BurgerKing on Twitter and tweet why they deserve to “Watch Like A King” and/or post a NCAA-themed photo with the hashtag #WatchLikeAKing for a chance to win a prize, including “$100 Burger King Crown Cards, mobile phone projectors, flat screen TVs, tickets to the NCAA Final Four and much more.”

“We know March Madness is about the fans, games and of course the student-athletes, so we’re celebrating by partnering with the NCAA to provide the fan base with a viewing experience fit for a king,” says Eric Hirschhorn, chief marketing officer, North America, Burger King Worldwide.

In addition to television and social media, Pitch’s “Watch Like  A King” campaign will also feature experiential elements, details of which have yet to be released (but according to the credits you can expect “Throne Installation” and “Crown Headbands,” so that should give you some idea). Stick around for those credits after the jump. Read more

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Tuesday Morning Stir

marionurun

-Former kbs+ Canada president Mario Daigle (above) has joined Nurun’s Montreal office as EVP/general manager. link

-Bi-coastal/London-based prodco Station Film has signed director Jonathan Hyde to its roster for commercial representation globally, including London partner Outsider for the UK.

-Production/post studio humble has moved into its new digs (the former home of Caviar Content, in fact) in West Hollywood. The L.A. office is being led by EP, Ned Brown.

-Speaking of Caviar, the shop’s managing director/EP, Michael Sagol, has been appointed as chairman of the 2014 AICP Show.

-After spending just a year as ECD at Ogilvy London, Brian Cooper has parted ways with the agency by “mutual consent.” link

-San Francisco-based agency Engine Company 1 has rebranded as Chemistry Club. We don’t know whether we feel like raving or staying after school. link

 

 

 

Kmart, DraftFCB Create a Haunting, Visually-Stunning Halloween Spot

It’s always wonderful when brands (and agencies) totally surprise you. That’s the way I felt upon viewing Kmart’s and DraftFCB Chicago’s “Halloween Costume Challenge,” a dark, Matrix-esque new seasonal spot starring dancer Monternez “Monty” Rezel of America’s Got Talent.

In the parking lot of a Kmart store on Chicago’s northwest side (the Addison and Kimball location for those familiar), Rezel set a Guinness World Record by going through 150 costume changes in just over six hours filming this spot. Set to David Condos‘ song “Like Wolves,” the spot freezes Rezel in midair during his dance, with a circle of cameras capturing his moves in 360-degree glory.

For those social mediaites out there (we know you’re out there), the live-stream of the event garnered 148 mentions, 33 retweets and 453,000 impressions. Alright, so those metrics aren’t that amazing (because I wasn’t invited and no one watches live-streams unless someone is breaking the speed of sound), but the end product is. And, really, when you have a spot this good, that’s all that matters. Credits after the jump.

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Tuesday Odds and Ends

 

-Former Dare creative director Brian Cooper joined W+K London as global ECD for Nokia. link

-G2 hired WhittmanHart alum Kevin French as executive director/GM of its Pennsylvania operations.

-BBDO’s Brian DiLorenzo and Search Party Music owner/music supervisor Randall Poster discuss their HBO “Voyeur” collab. link

-Here’s more analysis than you’ll ever need on those 5-Hour Energy ads. link

-TBWA RAAD and Superfad team up to highlight the potential of Qatar. link

-Let’s hope Amazon recovered from its one-day Lady Gaga album download promotion. link

-New York editorial/post studio Cutting Room promoted Melissa Lubin to EP.

-Not the timeliest of efforts, but Samsung and the design team at JESS3 have just unveiled an infographic depicting SXSWi 2011 trends and data. link

 

 

Shaun White Burns Rubber for BFGoodrich

After already conquering snowboarding and skateboarding before he turns 25, Shaun White is understandably bored. And, if you know anything about the young face of Xtreme Sports for almost a decade, it’s that White loves endorsement deals. Add BFGoodrich to Target and Hewlett-Packard on the list of companies that have nothing to do with snowboarding or skateboarding but will be paying White a chunk of change this year.

The above spot, “Flop Quiz,” is the first is a series of four spots from the Martin Agency that follow White’s journey into closed course racing with the support of BDGoodrich tires. White and his buddies (including Marshall, “the Facebook Friend”) may not blow the competition away on a pop quiz about how math applies to racing, but what do you call someone who gets C’s through med school? You call that person a doctor, and so White gets to race around for the following three spots leading to the “Final Exam Jam.” Credits and the other three spots after the jump.

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