It’s always wonderful when brands (and agencies) totally surprise you. That’s the way I felt upon viewing Kmart’s and DraftFCB Chicago’s “Halloween Costume Challenge,” a dark, Matrix-esque new seasonal spot starring dancer Monternez “Monty” Rezel of America’s Got Talent.

In the parking lot of a Kmart store on Chicago’s northwest side (the Addison and Kimball location for those familiar), Rezel set a Guinness World Record by going through 150 costume changes in just over six hours filming this spot. Set to David Condos‘ song “Like Wolves,” the spot freezes Rezel in midair during his dance, with a circle of cameras capturing his moves in 360-degree glory.

For those social mediaites out there (we know you’re out there), the live-stream of the event garnered 148 mentions, 33 retweets and 453,000 impressions. Alright, so those metrics aren’t that amazing (because I wasn’t invited and no one watches live-streams unless someone is breaking the speed of sound), but the end product is. And, really, when you have a spot this good, that’s all that matters. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

-Former Dare creative director Brian Cooper joined W+K London as global ECD for Nokia. link

-G2 hired WhittmanHart alum Kevin French as executive director/GM of its Pennsylvania operations.

-BBDO’s Brian DiLorenzo and Search Party Music owner/music supervisor Randall Poster discuss their HBO “Voyeur” collab. link

-Here’s more analysis than you’ll ever need on those 5-Hour Energy ads. link

-TBWA RAAD and Superfad team up to highlight the potential of Qatar. link

-Let’s hope Amazon recovered from its one-day Lady Gaga album download promotion. link

-New York editorial/post studio Cutting Room promoted Melissa Lubin to EP.

-Not the timeliest of efforts, but Samsung and the design team at JESS3 have just unveiled an infographic depicting SXSWi 2011 trends and data. link

New Career Opportunities Daily: The best jobs in media.

After already conquering snowboarding and skateboarding before he turns 25, Shaun White is understandably bored. And, if you know anything about the young face of Xtreme Sports for almost a decade, it’s that White loves endorsement deals. Add BFGoodrich to Target and Hewlett-Packard on the list of companies that have nothing to do with snowboarding or skateboarding but will be paying White a chunk of change this year.

The above spot, “Flop Quiz,” is the first is a series of four spots from the Martin Agency that follow White’s journey into closed course racing with the support of BDGoodrich tires. White and his buddies (including Marshall, “the Facebook Friend”) may not blow the competition away on a pop quiz about how math applies to racing, but what do you call someone who gets C’s through med school? You call that person a doctor, and so White gets to race around for the following three spots leading to the “Final Exam Jam.” Credits and the other three spots after the jump.

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New Career Opportunities Daily: The best jobs in media.