We all remember our awkward first kiss stories, full of nervousness and rapid heartbeats. Based on “First Kiss,” the new 30-second ad in the Taco Bell Live Mas campaign that came through the tips line, we can now add sticky fingers and spicy breath to the list of uncomfortable descriptors.

Mixing Doritos Locos Tacos and kisses may not seem like the best idea, but this spot might strike the right cord for those who value some teenage sentimentality and John Hughes movies. Associating Taco Bell with cuteness is a tough trick to pull off, you know, with the greasy smells and penchant for attracting drunk college guys as a significant customer base, but Deutsch LA and director Zach Math found a way to pull it off. Taco Bell seems to have tapped the right nerve with Doritos Locos Tacos: the product helped create 15,000 new jobs. Maybe the company can use the profits to provide complimentary mouthwash with any purchase, so young lovers who want to make out in Taco Bell parking lots can have pleasant memories.

Credits after the jump.

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Not content with the current state of popcorn, the best-selling gourmet popcorn brand in America, Orville Redenbacher’s, is introducing the microwaveable bag/bowl hybrid. That’s right. No longer will you feel bad about eating the popcorn straight out of the bag, and no longer will you have to wash your popcorn bowl. Truly, the “Pop Up Bowl” is a magical innovation in the world of snacking.

And, to help promote the new product, Orville Redenbacher’s and agency Venables Bell & Partners are calling on the goth-est magician of all, Criss Angel, who is apparently still around and a thing. Observe as this unsuspecting suburban couple gets their respective minds freaked by the power of popcorn and the lamest cable magician ever. Remember, “It’s not a trick. It’s an illusion. Tricks are what whores do for money.” Credits after the jump.

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