Having now moved out of digital DUMBO and into Chelsea/midtown Manhattan, MIR is also making moves on the West Coast, bringing on Brian Jeremy Kupetz as MD/director of technology of its San Francisco branch.

Kupetz, who is charged with building out the shop’s development studio in the Bay Area,  most recently held a similar technology post at Juxt Interactive for nearly two years. MIR, which is led by co-founders/CDs/partners Darrell Whitelaw and Adam Wohl, count clients including Citi, GM, LG and Mattel. Prior to Juxt, Kupetz spent nearly three years as director of development at L.A.-based, “brand-focused design barn” Go Farm.