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Posts Tagged ‘Brian Lee’

INSA Creates ‘Make Your Own Way’ Gif-fiti for Dwyane Wade, Li-Ning

Dwyane Wade and shoe brand Li-Ning, who partnered up last year, commissioned renowned British street artist INSA to create a “Make Your Own Way” mural bringing the Miami Heat star’s philosophy to life. But INSA didn’t just stop at creating the 30 x 20 foot mural, utilizing red, white, and black — the predominant colors used for Wade’s Overtown shoe. He created an animated gif of the mural, which he calls “gif-fiti.”

The unveiling of the mural, located in the Art District of Miami, was timed to coincide with the launch of Wade’s Li-Ning sneaker Way of Wade 2.0: Overtown, as well as Art Basel. Both Wade and INSA were happy to work together on the project. Wade said INSA “was a natural fit for Li-Ning Way of Wade as his style is bold and unique.”

INSA, meanwhile, claims that Wade’s “Make Your Own Way” message really resonates with him. “Wade is carving his own path and that resonates with me. I feel like I have lived my life the same way,” said the artist.

Creative agency Zambezi, put together a 2:34 video documenting the creation of the mural and subsequent gif, (featured above). It’s a really interesting look at INSA and his process, offering insights not only into this particular piece but into INSA’s outlook and philosophy. He begins by explaining how making .gifs really brought back vitality to his work at a time when he was growing tired of standard graffiti murals. If you’re at all interested in INSA or street art, it’s well worth the time. While “gif-fiti” is a new one to me — and I have to admit I was a bit skeptical about it — INSA is doing intriguing things with it, bringing his art to life in ways otherwise impossible, while exposing his work to an entirely new audience.

INSA’s “Make Your Own Way” gif will go live on Brand Wade’s Instagram page today at noon. And if you’re in Miami you can find the mural at 286 NW 29th St and 3rd Avenue, Wynwood Miami, Fl 33137.  Read more

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Zambezi Rolls Out Part II of MJ Uncensored for NBA 2K

On October 1, Zambezi released the first installment of an uncensored interview with Michael Jordan to coincide with the release of NBA 2K14. We’re pleased to cover the release of the second part as MJ, known to be private over the years, opens up a bit about his career, life, and family. When MJ talks about on-court incidents, the viewer can see brief reenactments of his most famous moments using the game’s graphics. The game has been out for awhile, but now that the NBA season is hitting its stride, 2K is looking for another marketing jolt to go with the PS4 and Xbox One releases in the next 10 days.

The best part is when MJ muses on his favorite Jordan shoe of all time, comparing it to choosing a favorite child, but then he goes ahead and rattles off his top-three in the next breath. By the transitive property, MJ could probably rank his offspring, which actually fits perfectly with his competitive and results-based history. Nothing wrong with that, just interesting insights that come from this four-minute candid interview.

Credits after the (basketball-related segue) jump.

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‘NBA2K14′ Makes it ‘Reign’ in Lebron James-Starring Spot

In a follow-up to the earlier NBA 2K14 spot which heralded Lebron James‘s first game cover, Zambezi returns with the official launch ad for the game featuring who most believe is the best in b-ball today. Yours truly hasn’t been much of a gamer since Mortal Kombat and Street Fighter 2 were in existence, but hell, we’re down to revisit the days when we were on fire in NBA Jam. Along with the spot, Zambezi curated an interview with the one and only Michael Jordan dubbed “Uncensored” in what perhaps the greatest basketball player ever actually goes against the grain and dubs Kobe Bryant the only one he probably couldn’t beat in the NBA today. Well, he did emulate his style to perfection after all, so maybe MJ’s on to something. Credits and the Jordan interview after the jump.

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