TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Brian Wallace’

We Hear: Is Brian Wallace Out at Motorola?

Brian-Wallace We’ve reached out to the Motorola camp on multiple tries and haven’t succeeded but sources tell that Brian Wallace, who joined the Google-owned company barely a year ago, is no longer there. Here is one of several comments we’ve received: “Razorfish took on Motorola when Brian Wallace went there, while still working on Samsung. They did the Motorola work under the name Digitas (and still are).  Media planning/buying is being done by the real Digitas (NYC office) but the rest is Razorfish Chicago and Austin. Some key individuals were working on both at the same time [names redacted]. Samsung was not happy about this. Legal got involved. Went on for a while; Razorfish knew that Samsung would wind down the biz and move on, and it was so.”

Oy, if you recall, Wallace’s relationship with Razorfish dates back a few years, during the time he worked at RIM and served as VP/global digital marketing and media for the latter brand. Prior to his most recent gig, Wallace served in a similar VP/strategic marketing role at Samsung.

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Here’s More on Samsung/Motorola/Razorfish

samsungfish

Yeesh, this story will not cease, and the tipster onslaught continues. To add a little bit more color if you will to yesterday’s story about Samsung/Razorfish/Motorola, we’ve got this word from a source in the know. We forgot to mention that Brian Wallace‘s relationship with the agency extends back to his Blackberry days at RIM, where he spent well over a decade and last served as VP/global digital marketing and media.

Once again, we will keep the other parties’ involved name redacted but we have received several tips about this. Here’s the first allegation: “I was part of the Denuo team on Samsung. The only firewall was that we worked on different floors. In many cases, Blackberry people would pitch in on the Samsung work. [Redacted] knew, his former employer didn’t. I heard the same thing happened again with Motorola (I still have buddies there).”

Along with being told that this was “common practice” at the agency, we’ve been told that employees have not only been given two business cards in order to promote both the GS4 and the Moto X “within days of each other,” From what we’ve heard from those in the know it was one card for Razorfish and the other at fellow Publicis Groupe-based shop, Digitas/Denuo. These tips are getting too numerous to accumulate. If you recall, Samsung just hired Razorfish over a year ago to work as the brand’s digital AOR.

We Hear: Is This Why Samsung Parted Ways with Razorfish?

samsunggalaxynote

You might recall that over the summer, Samsung moved its U.S. digital business from Razorfish to R/GA and now, all of a sudden, we’ve been filled with tips possibly about the reason why. According to sources familiar with the matter, there were conflicts of interest at hand. We hear senior execs on Razorfish’s mobile biz (we won’t name names at this point as we’re still checking on things) had also pursued the relaunch of Motorola–a direct competitor–not too long after head Samsung marketer Brian Wallace , who we’ve been told brought on Publicis Groupe-owned Razorfish to its roster while he was the former company, left for a similar role at Motorola late last year.

The kicker is that our sources say that Razorfish worked as fellow Publicis Groupe digital agency Denuo in order to maintain the Samsung biz and technically handled both Samsung and Motorola at the same time, hence the boot. Oy vey, it sounds like a mess and we’re looking into it, though our sources in the know actually worked on the account but we’ll try to get some more info on the matter. Feel free to chime in below.

Coca-Cola, Fitz+CO Record Real Roller Coaster Experiences for the Radio

Roller coasters are a bizarre facet of human life. We willingly trick our bodies into thinking we’re about to die, revel in the thrill of it, and then get in line to do it again. Like taking drugs, but safe and socially acceptable.

Fitzgerald+CO understands that the roller coaster feeling is distinct and inimitable on solid ground. So, for its latest Coca-Cola radio promotion, the Atlanta-based agency decided to do away with actors’ fake shaking voices and feigned fear. To produce a real-sounding radio commercial, they strapped their actors onto coasters at Six Flags and recorded them reading while actually zooming down the tracks. Another spot features real people describing the feeling of drinking Coca-Cola while being hoisted into the air and then speeding down a drop ride or waterfall. The resulting screams and authentic exclamations will air on the radio, while the videos are on Coca-Cola’s YouTube page and showing on Six Flags’ in-park monitors.

Credits after the jump.

Read more

We Hear: 72andSunny, RIM Part Ways

Just six months after Blackberry maker Research in Motion awarded its creative business to MDC-owned 72andSunny and BBDO Worldwide, our sources familiar with the matter confirm that the former agency will no longer be working with the brand. It appears, however, that the relationship between RIM and BBDO Worldwide–particularly AMV BBDO, which leads creative for RIM outside the U.S.–will remain intact.

In terms of 72andSunny and RIM, from what we hear, there was a difference in opinion on how to position the PlayBook tablet, which led to the parting of ways. We expect to know more next week. Suffice to say, though, it’s been a rough patch for RIM, which just lost its top digital marketer Brian Wallace to Samsung and saw its shares fall today by 20 percent.