The latest spot in the BBDO series for Foot Locker is a bit more forward-looking than others: it involves Wizard Point guard John Wall’s colleagues predicting his entire career arc. Here’s “The Process”:
Fairly accurate, but he left out the “gambling problem followed by redemption” part, which leads to either the inevitable “re-dedicates life to family/charity” chapter or the “goes through painfully public rehab/tattoo spree/divorce” option. Also: didn’t Wall’s Wings and Burgers just hire TBWA?
We would definitely watch that local car dealership commercial more than once, though.