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Posts Tagged ‘Brooke Stites’

‘Santa Flies Coach’ in 180 LA’s Holiday Effort for Expedia

180 LA crafted a holiday effort for Expedia entitled “Santa Flies Coach,” where Kris Kringle ditches the sleigh and travels around the world via more conventional means.

Santa visits Honolulu, Tokyo, Dubai, Paris and Dublin en route to his final destination. Everywhere he goes people are, of course, delighted to see the jolly, white-bearded symbol of Christmas, but viewers may be wondering by now why exactly Santa has ditched his sleigh. The spot takes a heartwarming turn with that reveal as Santa arrives at his final destination: “For one week Santa flew around the world, because now the points we earn traveling can be donated to St. Jude Children’s Hospital” appears onscreen as Santa visits patients at the hospital. It’s a heartwarming message, made all the more so by its unexpectedness in the wake of the cheery beginning of the ad. And the reveal, rather than feeling cheap, offers a satisfactory explanation furthering our understanding of what preceded it. A lot of holiday efforts shoot for this kind of feeling, but few attempt to actually motivate viewers toward specific charitable action, which makes “Santa Flies Coach” all the more admirable. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

180LA, Mitsubishi Create Interactive Driving Test

180 LA has rocked the interactive scene with their latest creation for Mitsubishi, proclaiming that it’s the world’s first “real” interactive driving test, giving the online user the ability to actually drive a car online by simply using the arrow keys.

Spoiler: Just don’t think about trying to get all fast and furious, though. You must stay inside the course or the car turns off and you lose your turn, which is a downer because it takes a while to finally get to do the actual test drive and the car that’s basically running idle. Also, the Guinness Book of World’s Records is validating it. Check out the “Mitsubishi Live Drive” and give it a spin yourself. Agency credits after the jump.

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