Publicis, Italy has a new spot for Nokia which seeks to “Stop the Violence” of cut selfies.
The clever spot shows a series of badly cut selfies, followed by the message, “Every day thousands of people are victims of cut selfies. Stop the violence.” This is followed by the tagline, “Share life uncut,” which has some unfortunate (and unintentional) implications. That it becomes kind of hard to watch the procession of badly shot selfies only serves to underscore the spot’s message. That said, the pacing and editing seem pretty spot-on. Read more