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Posts Tagged ‘Bryan Buckley’

CP+B, Xbox One Take Different Approach with ‘Lost’

Last October/November, CP+B helped launch Xbox One with a series of TV spots designed to show off how with the next-gen system “games and entertainment are no longer separated.” Well, following a series of Playstation 4 ads that positioned that system as the one “For the Players,” CP+B and Xbox One return serve with a new television spot reminding viewers that, oh yeah, “first and foremost, Xbox One is a gaming console.”

The new effort, entitled “Lost,” focuses on the realism of Xbox One’s graphics, imagining them as so realistic that a young man playing Ryse: Son of Rome actually believes he’s sustaining injuries. That, or the dude is just tripping balls, in which case he should probably play something a little less intense. The spot concludes with the somehow familiar sounding tagline, “If it was any more real, it would be real.”

As mentioned, “Lost” does feel like a direct response to the PS4 ads that position it as the system for gamers, which makes a lot of sense for Microsoft. The Redmond, WA giant may have overestimated the appeal of the whole “gaming and entertainment in one” selling point, and now it seems they can’t let Sony claim the “For the Players” crown without a fight. It will be interesting to see how the advertising battles for the two systems play out as both fight to win the next-gen console war. With the systems selling at a pretty close rate, it doesn’t look like things will let up any time soon. and perhaps that’s a good thing. Credits after the jump. Read more

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New CP+B Spots for Xbox One Tackle Retirement, Relationship Issues


With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot released late last month, the two new short spots highlight the system’s diverse capabilities while otherwise taking different approaches.

The first spot, “Retirement Home,” features recently retired NFL linebackers Ray Lewis and Brian Urlacher. Urlacher asks Lewis if he’s having any trouble adjusting to retirement as both watch football and play Madden 25 at the same time. Lewis claims not to be having any adjustment issues, but his actions say otherwise. It’s a funny little spot that will appeal to the (sizable) segment of the Xbox crowd who have always wished they could play Madden while watching the NFL.

The second spot, “His and Hers” addresses the apparent sexism of the “Invitation” spot (in which the only female featured uses the system only to watch movies, not play games). It highlights the voice recognition system by showing a woman command the Xbox One using her voice after arriving home to find her boyfriend watching soccer. She tells the system “Xbox go to Dead Rising 3″ and begins to play. Then she starts similarly commanding her boyfriend in a similar matter, telling him to get her a beer. It’s a bit over the top, but a welcome reversal of the gender stereotypes displayed in CP+B’s “Invitation” spot.

Credits and “His & Hers” after the jump.  Read more

Microsoft, CP+B Send Xbox One ‘Invitation’

I may be something of a Sony loyalist, but I’ve got to admit CP+B’s new spot “Invitation” makes the Xbox One shine. Even some of Sony’s biggest fanboys might concede it looks a lot better than the recent PS4 spot.

Directed by Hungry Man’s Bryan Buckley, the commercial vet who recently helmed the R&B-inflected DirecTV spot starring the Manning bros (and who earned an Emmy nod for Grey Poupon’s “The Chase,” also from CP+B),  “Invitation” features users invited into the world of several different games, and one movie. The spot opens with a giant robot warrior crashing a business meeting and making a “come here” gesture to a man giving a presentation. Then we see soccer player Steven Gerrard inviting a fan down from the stands. Spock invites a girl along for some sci-fi adventures. A sports car parks itself in front of some dude’s car and opens its door for him. (This is the automotive equivalent of “come here” apparently.) A zombie attempts to cajole a student in a library to join him, loses an arm, and then tells him to come along with the other arm.

Emphasizing the immersive nature of the next-gen platform, the spot announces, “This is an invitation to a new generation: where your games and entertainment are no longer separated, but together, in one.” Showing Xbox One users utilizing the system’s voice activation to launch games like TitanfallDead Rising 3, and the movie Star Trek: Enter Darkness gives fans an idea of what they can expect on launch day. The spot also shows users making use of the motion sensitive Kinect. You know, the camera that might be spying on you.

Mixing live action with just the right amount of actual gameplay, “Invitation” is slickly produced and should have Xbox fanboys chomping at the bit for the console’s Nov. 22 release date. My biggest problem with the spot is that the one woman featured uses the Xbox One not for gaming, but to watch a movie. Aside from this perpetuation of the gaming industry’s prevailing sexism (which most people won’t even notice), it’s a really solid ad. The whole “invitation” approach works to emphasize both the immersive nature of the system and the all-in-one entertainment value it offers. The $499 starting price, however, is less inviting. Credits after the jump.  Read more

And Now, the Polar Opposite of the Olympics Brought to You By Comedy Central

We almost spit out our coffee this morning when watching this hilarious spot that was sent to us yesterday from W+K Sao Paulo, which is promoting Comedy Central’s Latin American invasion. Directed by Hungry Man’s Bryan Buckley, this two-minute clip offers some self-deprecating humor while introducing us to the World Cup Siesta, which we’re sure ESPN would totally broadcast were it actually real (on the Ocho perhaps?).

In a statement, Buckley says, “I couldn’t bring myself to watch a single Olympic Event. And hell, I was in London when they were happening. That’s how much shooting World Cup Siesta messed with my mind. I kept saying to myself what can possibly be more exciting than that?” Truth be told, we’ll never take our nap time so casually again. Credits after the jump.

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Thursday Odds and Ends

-According to reports, Media judges at the Cannes Lions are set to protest regarding block voting allegations. link

-If you missed it, here’s the 2012 Effie Effectiveness Index. link

-Commercial director Bryan Buckley, who has reportedly helmed over 40 Super Bowl spots, is taking a stab at his first feature-length, an adaptation of Men Are From Mars, Women Are From Venus. link

-New York-based design/branding agency The Nation revamped its website, moved into new digs and created a branding package for Yahoo’s “advertising solution” called Genome. link

-Indianapolis shop Young & Laramore teamed up with Caviar directors Matt & Oz to create the above spot for the former’s client, Schlage. If you’d like, you can also check out the details on Schlage’s digital/physical scavenger hunt dubbed “The Key to Strong Challenge.”

-Materne North America juice brand GoGo squeeZ has tapped Big Spaceship as its digital AOR. Here’s the first effort from the new partnership.

-What the hell is going on with Twitter today? link

-Here’s Leo Burnett celebrating the 25th anniversary of its Cannes predictions at the Majestic Barriere.

-WPP/GroupM media shop Mindshare has a launched a new strategic planning and integration platform. link

-Will Japan really outlaw YouTube? link

 

 

 

Presenting NBC’s Pregame All-Star Musical Jamboree

One day after the Super Bowl, brands are still fighting over what commercial “won” the big game in regards to social media, buzz or USA Today-ness. Unfortunately, one spot that won’t be part of the “best of” conversation, mainly because it wasn’t technically a “Super Bowl commercial” per se, is NYC-based production company Hungry Man’s pregame mini-musical promo for NBC’s various TV lineups.

“Brotherhood of Man,” passes the mic between shows’ stars, from Jane Krakowski and the 30 Rock cast to Kenan “Goodburger” Thompson and the SNL cast, from Ed Helms and the The Office crew to Will Arnett and the ladies of Up All Night. Hey, we even get to see that Alec Baldwin‘s voice lessons he took for his role in Rock of Ages paid off after all. Credits follow after the jump.

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The Manning Bros Tackle Crime-Fighting During Off-Season

Wow, look what the NFL lockout has done to our pro football stars. First teased and given the snark treatment on Deadspin weeks ago (sorry for the lag, it took us some time to get credits), here’s the full trailer for Peyton and Eli Manning, much anticipated mini-series for DirecTV called “Football Cops.” The plot synopsis: “Two former pro football players who bring their unique brand of law enforcement to one of the country’s toughest neighborhoods.”

Peyton and Eli play Mike Tahoe and C.J. Hunter, respectively, and they use footballs as weapons while wearing mustaches even Cochise would find tacky. According to Deutsch NY, which is behind this send-up that was shot in Brooklyn and promotes the DirecTV NFL Sunday Ticket (here’s hoping there’s use for one), the video has tallied over 750, 000 views since its launch late last week. It’s pretty damn amusing we say, so we’re not surprised. Eli Manning’s acting chops be damned, here’s hoping for more installments of this silly crime-fighting saga. For those of you really into this, there’s a site to download wallpapers, ringtones, etc., but we even have our limits. Credits after the jump.

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The Budweiser Frogs Were Never this Jumpy

Has it already been a week since CP+B and VitaminWater became more intimate (no AOR)? My, how time flies, but here’s the second advert in the “You’re Up” campaign for the Coke brand called “Frog.” According to the credits, this spot was created under the leadership of ECD Ari Merkin and even involves the services of a “cognitive anthropologist.” Very ambitious, indeed. See full credits after the jump.

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Are You Ready for Best Buy, Bieber and the Blizzard of Ozz?

We mentioned this briefly yesterday, but why not take a closer look. When the Prince of F*cking Darkness aligns with the Prince of Annoying Haircuts for a Tron-themed Best Buy Super Bowl Ad, we’re going to take notice. I mean, look at that picture. What could possibly be going on?

Any further questions will have to be directed toward the strange minds at CP+B and director Bryan Buckley. While the ad, Best Buy’s first ever to air during the Super Bowl, has yet to be released online (credits and final tweaks are still being worked out according to Crispin), we can only assume it features Ozzy Osbourne and Justin Bieber racing on those motorcycles from Tron to a Girl Talk-helmed mash-up of “Baby” and “Crazy Train” with the narrator saying something along on the lines of, “At Best Buy, your pop culture fetishes don’t have to make any sense. Best Buy: It’s relatively cheaper here.” Then cue J-Biebs crooning “ooh” and Ozzy mumbling “F*cking motorcycles.”

How about it, Crispin? Did we prematurely blow your wad for you? I guess we’ll find out Super Bowl Sunday. Until then, there’s a photo gallery from the ad shoot after the jump.

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Conan Channels Inner Jerry Bruckheimer for Latest Promo

Super Bowl commercial veteran Bryan Buckley helmed this latest promo for Conan’s new TBS show and it’s perhaps his best thus far. Forget the slow-moving blimp; the talk-show host is going full-throttle by driving an explosives and popcorn-filled car off a cliff as a chamber orchestra plays nearby. Now that Conan’s appealed to the ladies and cock-rock fans with his Def Leppard homage, it looks like he’s reaching out to the Sons of Anarchy demo with this spot. The leather jacket’s a nice touch.

via Deadline

More: “TBS Debuts ‘Conan’ Print Ad, Owl