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<title>Bryan Judkins - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Y&amp;L Slaps Principal Title on Longtime CDs</title>
<description><![CDATA[<p><img class="alignright size-full wp-image-39879" title="trevorlaramore" src="http://www.mediabistro.com/agencyspy/files/2012/10/trevorlaramore.png" alt="" width="105" height="114" />It&#8217;s been a couple of months since we&#8217;ve checked in with Indy agency Young &amp; Laramore, which last we remember sent Seattle residents scouring around town <a href="http://www.mediabistro.com/agencyspy/case-study-time-yl-challenges-seattle-locals-to-find-magic-key_b36839" target="_blank">for a magic key</a>. Anyhow, with that said and done, Y&amp;L is showing some love for a pair of its longtime creative directors, <strong><a href="http://www.mediabistro.com/Bryan-Judkins-profile.html">Bryan Judkins</a></strong> and <strong><a href="http://www.mediabistro.com/Trevor-Williams-profile.html">Trevor Williams</a></strong>, who can now add principal to their title. Judkins and Williams (pictured), two of only six employees to hold the agency principal title, joined Y&amp;L in 2005 and 2004, respectively, with the former eventually taking the creative lead on Schlage and Scotts Lawn Service and the latter on Farm Bureau Insurance, Delta Faucet and Brizo (which he helped develop within Y&amp;L) among other accounts.</p>
<p>Regarding Williams, whose work <a href="http://adage.com/article/agency-news/young-laramore-wooed-fashion-designer-jason-wu/234445/" target="_blank">got <em>AdAge </em>&#8216;s attention </a>a few months ago, Y&amp;L ECD/principal <strong><a href="http://www.mediabistro.com/Carolyn-Hadlock-profile.html">Carolyn Hadlock</a></strong> says,  “Trevor has raised the bar for style and aesthetics across all of our clients, and this level of detail is apparent in his work for Brizo, where he leads creative development on everything from shop window design, to advertising campaigns, to Jason Wu events at Fashion Week.&#8221; During their time at Y&amp;L, Williams and Judkins also served as managing directors of the agency&#8217;s internal design/division, Here There Be Monsters.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/yl-promotes-longtime-cds-to-principals_b39878#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/yl-promotes-longtime-cds-to-principals_b39878</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Bryan Judkins]]></category>
		<category><![CDATA[Carolyn Hadlock]]></category>
		<category><![CDATA[Trevor Williams]]></category>
<pubDate>Thu, 11 Oct 2012 13:15:36 +0000</pubDate>
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<title>Case Study Time: Y&amp;L Challenges Seattle Locals to Find Magic Key</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/B2A3ZMmu8iA?feature=player_embedded"></iframe></p>
<p>While we&#8217;re on the Seattle tip, over a month ago, a local resident and &#8220;improv performer&#8221; named <strong><a href="http://www.mediabistro.com/Joshua-Paul-Downs-profile.html">Joshua Paul Downs</a></strong> played the part of guinea pig in a digital/physical scavenger hunt for Ingersoll Rand lock brand Schlage that was based in his hometown. Indianapolis shop Y&amp;L was behind the campaign, which involved locking Downs in a 174 sq. ft. house located in downtown Seattle&#8217;s Westlake Center Plaza and throwing away the key in a sense.</p>
<p>What ensued was a week-long effort in late June in which Seattle-ites (?) were asked to participate in the scavenger hunt to find the &#8220;Schlage Key&#8221; and reach Downs. What was the upside of capturing the Schlage so to speak and unlocking the door to our protagonist&#8217;s humble abode? Well, he had $5,000 ready for the first person who did. <a href="http://keytostrong.com/" target="_blank">A web hub</a> and Downs&#8217;s tweets provided clues to participants, who were then sent to &#8220;strong&#8221; locations spanning 10 miles in the area that included everything from a Home Depot display to a Starbucks. It&#8217;s like the Willy Wonka/<em>Saw </em>mashup we&#8217;ve never dreamed of, but we can&#8217;t hate too much on a good scavenger hunt. Let the video above basically explain things. Peep credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/case-study-time-yl-challenges-seattle-locals-to-find-magic-key_b36839#more-36839" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/case-study-time-yl-challenges-seattle-locals-to-find-magic-key_b36839#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/case-study-time-yl-challenges-seattle-locals-to-find-magic-key_b36839</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Adrienne Bailey]]></category>
		<category><![CDATA[Brad Bobenmoyer]]></category>
		<category><![CDATA[Bryan Judkins]]></category>
		<category><![CDATA[Carolyn Hadlock]]></category>
		<category><![CDATA[Joshua Paul Downs]]></category>
		<category><![CDATA[Kevin Wood]]></category>
		<category><![CDATA[Lucia Bayt]]></category>
		<category><![CDATA[Luke Meyer]]></category>
		<category><![CDATA[Megan Suttile]]></category>
		<category><![CDATA[Scott King]]></category>
		<category><![CDATA[Shannon Quinn]]></category>
		<category><![CDATA[Uriaha Foust]]></category>
<pubDate>Tue, 31 Jul 2012 15:53:27 +0000</pubDate>
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