PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Cal McAllister’

Everyone Deserves a Snow Day, Even in the Summer?

As everyone laments the conclusion of a great NBA season, we’re all reminded that it’s almost vacation season. Some of us find a beach, others opt for a refreshing hike. You may only think of Colorado ski resorts as a winter vacation hub, but with some creative guidance from Seattle-based Wexley School for Girls, the Copper Mountain resort wants to remind vacationers that it’s still looking to thrive as the summer gets sweaty. Three new Copper Mountain spots will be airing in the coming months. “Golf Triathlon” will be released first on June 24.

The ads are a continuation of Wexley’s “Everyone Deserves a Snow Day” campaign, somewhat puzzling considering school is out and there aren’t snow days to be had. The set-up is overly simple: a standard nuclear family trading uncomfortable banter on a skilift. The premise of a gold triathlon is a dynamic idea in theory, ripe with potential humor, but here it is rendered boring. Showing the golf course to the viewer may have fixed the boredom. The two unreleased spots, “Events,” and “Woodward,” are much of the same: jokes that don’t make you laugh. Same background, same skilift, no variety. A bland campaign for a bland Friday.

You can see the other two spots and credits after the jump.

Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Monday Odds and Ends

-Seattle shop Wexley School for Girls named co-founders Cal McAllister and Ian Cohen as CEO and CCO, respectively. In addition, Todd Grant was promoted to ECD. From top to bottom (above) are McCallister and Cohen’s rather interesting headshots.

David Fincher, David Morrison, Guy Ritchie and Jonathan Glazer have launched content company, RESET. link

-Farmington, CT-based agency Keiler was named AOR for automotive care brand, Permatex.

-Well, here’s one way to leave an agency. link

-After five years spent at JWT Atlanta, Keith Jose has returned to GSD&M to assume the title of director of business development.

-A Techcrunch writer didn’t take too kindly to Chris Baker & Co’s “Unbaby” effort. link

-So, what’s Apple’s “biggest marketing secret?” link

-Director Jean Baptiste Leonetti signed to the roster of commercial prodco, Identity.

-W+K London discusses winning and losing pitches. link



Wexley Launches Effort to Restore the ‘R’ Atop Seattle’s Rainier Brewery

If I am to understand my current book Uprising correctly, StrawberryFrog co-founder Scott Goodson would refer to this as an example of “Movement Marketing.” Unfortunately, I’m not very far in my book and have terrible reading comprehension. So, if you’re seeing this, Scott, and think I have it all wrong, please let me know in the comment section.

Back in the 70s, Seattle’s Rainier beer was apparently a well-known local brew that denizens of the “City That Always Rains” adored. In fact, Rainier actually invented the whole “frogs croaking words to sell beer” thing long Budweiser made the concept into a national phenomenon. Atop Rainer’s brewery was a magnificent letter “R” which, upon the brewery’s demise, was removed and kept safe by Seattle’s Museum of History and Industry (MOHAI), home to the world’s largest collection of worthless Seattle Supersonics memorabilia (maybe).

In recent time, Pabst Brewery has purchased and resurrected Rainier, motivating MOHAI to tap the wild ‘n’ crazy scamps at Seattle’s Wexley School for Girls for a campaign to “Restore the R.” On the campaign’s website, activists and beer drinkers can partake in any number of 258 challenges which, upon completion, will cause the brand’s beloved icon to have a full restoration with Pabst picking up the bill.

As Wexley partner and CD Cal McAllister says,  “It’s a sign of the media times that this whole campaign is being undertaken without any paid-for media. We’re using the Northwest’s favorite beer to start a social movement that showcases Rainier’s ties to Seattle, drives awareness of the collaboration between MOHAI and Rainier, and encourages community engagement in the restoration of the iconic ‘R’.”’

So, if you think you can “crush a Rainier can with only your mind,” “take a bath in Rainier” or “drink your favorite meal in smoothie form,” upload evidence of your feats of strength here .

Wexley Wants You to Keep Your Resolutions, Be More Handsome

It’s mid-year, about the time when we call our resolute New Year’s selves delusional. “I like being chubby!,” we say to ourselves, standing in line for Mr. Softee, adding, “I don’t know what January me was thinking, getting all intense about exercise and nutrition.”

To vanquish mid-year defeatist thoughts, Seattle-based ad agency Wexley School for Girls is challenging people to re-commit to their New Year’s resolutions or make a brand new resolution, because according to the folks there, June 15 is the new January 1. It’s called the “Before and After Challenge,” and it aims to encourage accountability and celebrate success.

“The only New Year’s resolution I’ve ever kept with myself was giving up croutons for a year,” says Cal McAllister, Wexley co-founder/creative director. “I don’t even like croutons, but I wanted to make sure I could check that box. With this in mind, the Before and After Challenge is about helping people stay motivated with their resolutions and successfully achieve their goals.”

Participants simply mail $49.00 to Wexley, with a portion of that money donated to a charity of the participant’s choosing. Then they wait for a “Before” T-shirt that they’ll wear for their website profile pic. When participants complete their challenge, they’ll get an “After” t-shirt, worn for comparative photo.

As an agency whose home page is filled with golf balls and mission statement includes the sentence “We make hearts race,” this feel-good project fits with Wexley’s endearing style. Visit to see fellow challengers and contemplate undertaking one of your own. Just don’t give up ice cream; this heat wave has certain requirements.