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Posts Tagged ‘Calle Sjoenell’

Ogilvy & Mather NY Introduces PlantBottle for Coca-Cola

Plants Make Us Happy

Ogilvy & Mather New York have a new print campaign for Coca-Cola, emphasizing the global brand’s PlantBottle, “a fully recyclable PET plastic beverage bottle made partially from plants.”

Ogilvy & Mather’s campaign uses Coca-Cola’s iconic red and white color scheme and optical illusions to create intriguing images for the new bottle. The print ads all emphasize a way that plants make us happy, followed by the message that Coca-Cola’s PlantBottle is “Up to 30% made from plants” and “100% recyclable.” The designs are all sleek and minimalist, with similarly brief text. Check out an example of the print campaign above, and stick around for credits after the jump. Read more

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‘The Big Ad Gig’ Offers Its Annual Employment Boost for the Young and Inexperienced

The Big Ad Gig” turns five this year, meaning there’s another chance for six creatives to win a monthlong paid freelancing job at a New York City agency. Similar to last year’s campaign, contestants will have to deal with immediate pressure: they’ll each be given only 60 minutes to record a video response to the prompt question. Eight finalists will be selected, and then during Advertising Week, judges will whittle the eight down to six. An interesting stat worth noting: 28 of the 32 past finalists now have full-time positions at agencies.

Atmosphere Proximity and The New York Times are once again quarterbacking the contest. The judges include CEO of Proximity Atmosphere Andreas Combuechen, Ad Council Executive VP Priscilla Natkins, CP+B Partner Rob Reilly, Co:Collective Cofounder Rosemarie Ryan, Deutsch North America CEO Linda Sawyer, Ogilvy and Mather NY CCO Calle Sjoenell, and JWT CEO Bob Jeffrey.

Shackle Replaces Kerrigan at Gyro London

Let’s kick things with a little news from across the Atlantic. A month after confirming the departure of its London ECD, Ian Kerrigan, Gyro, which dubs itself the “global ideas shop,” has announced his replacement in Mike Shackle. The new Gyro London exec heads to the U.K. after making the rounds in New York for the last couple of years, first helping run day-to-day creative at BBH (along with Calle Sjoenell and Jon Pearce) then heading to Deutsch NY to serve as SVP/group creative director on the latter’s Microsoft account 15 months ago.

Shackle officially assumed his position this week while Kerrigan will be vacating his next month. During his career, the incoming ECD has held the same title at Y&R/Enfatico Beijing and also spent nearly four years at TBWA\Tequila Singapore. In a statement, Gyro London managing director Nick Jefferson sings Shackle’s praises, saying, ““Mike is a true creative leader. As a Brit who has lived and worked in Asia, North America and Europe, he brings a truly international perspective to our global network. With Mike, gyro London will reach its next level in its unstoppable pursuit of creative innovation and thought leadership for our clients.”

‘The Big Ad Gig’ is Once Again Upon Us

Is it already that time again? The folks at Atmosphere Proximity have once again joined forces with The New York Times to launch the latest installment of “The Big Ad Gig.” We’ve been told by those in the know that the parties involved wanted to make the barrier to entry “low” this time around, and so, instead of all the pomp and circumstance, Big Ad Gig version 2K12 tests reflexes. Applicants will also have 60 seconds to answer a randomly-selected interview question and only one chance to respond using their webcams.

But as usual, five up-and-coming ad pros will be selected during Advertising Week and win a 30-day paid freelance gig at participating agencies. Along with the perennial spokesman (who’s becoming Don Draper before our very eyes), the judging panel this time around includes Proximity ECD Stewart Krull, CP+B worldwide CCO Rob Reilly, CP+B alum and current Co: Collective chief content officer Tiffany Rolfe, O&M CCO Calle Sjoenell and Deutsch CEO Linda Sawyer. FYI, we should have a video posted in case you’re interested by EOD.

O&M Welcomes New Prez in NY

After spending six years at AMV BBDO in London, Adam Tucker is heading across the pond to join Ogilvy’s NY hub as president, a position that calls for him to partner with chief creative officer Calle Sjoenell. Tucker has spent the last four years as managing partner at AMV, where he oversaw client work for the likes of Johnson & Johnson, GE, Pepsico, Dulux, Arla Dairy and Birds Eye.

In a statment, Ogilvy North America chairman/CEO John Seifert says, ““In his leadership at AMV BBDO, Adam has earned the title of the most creatively awarded account man by championing partnerships across disciplines to help his clients win significant awards and deliver extraordinary results. Adam will fill an important leadership role in New York, as the leader and champion of our Advertising business. Adam has a superb track record of delivering strong strategic thinking and sparkling creative solutions across a wide range of clients.We’reexcited about the leadership and innovation he will bring to our business and clients.”

Prior to his gig at AMV BBDO, Tucker spent time at Fallon and helped build up the agency’s London office after spending six years at its Minnesota hub.

BBH NY Finally Finds Roddy Replacement

We were wondering why John Patroulis (right) was left off the current leadership roster at agencytwofifteen when we just posted about the SF shop’s rebranding. Turns out the former 215 co-ECD/partner had another, possibly bigger gig in mind, that being taking on the chief creative officer role at BBH New York.

With Patroulis on board, BBH NY officially ends its seemingly infinite search for someone to replace Kevin Roddy, who resigned from his CCO post last September and headed the other way to take over at Publicis & Hal Riney last month. Patroulis, who had stints at TBWA\Chiat\Day and was a GCD at Fallon during his career, will have a deputy CCO by his side at BBH, namely Calle Sjoenell, who is being promoted from ECD.

BBH New York CEO Greg Andersen does the usual gushing in a statement, saying, “John represents everything we were looking for in our creative leadership. He has incredibly progressive views on building modern brands and the modern agency, coupled with a diligent care for the craft that separates good work from great work. I’m honored to have John come onboard at BBH New York as my partner, not just because of his work but because he is such a high character guy.”

 

Ari Weiss Heads to the East Coast

It only seems like yesterday that 180 LA creative director Ari Weiss was discussing “shrinkage” in relation to the agency’s campaign for Boost Mobile. My, how things change so quickly. Weiss has now packed his bags and is headed back to the East Coast to assume an executive creative director role at BBH New York. Though the agency’s still without CCO, it’s boosting its ECD team as Weiss becomes the fifth in the roster, joining Jon Pearce, Mike Shackle, Calle Sjoenell and Pelle Sjoenell.

As for background, Weiss began his career at now-defunct Cliff Freeman & Partners before moving on to BBDO, then heading to the West Coast to take on creative roles W+K, Goodby and eventually 180. Now at BBH, Weiss will serve as ECD on Axe.

BBH NY Adds to Creative Department

A pair of associative creative directors have joined the fold at BBH’s New York office, namely Jesse Juriga and Nate Able. Juriga (left) arrives from Droga5, where he spent four years and worked as a creative on several Puma projects including “Index” and “Social” as well as campaigns for Rhapsody/Jay-Z, The New Museum Launch and the Tap Project. Now at BBH, Juriga will join up with the agency’s Google team.

Able, meanwhile, has spent pretty much his entire career on the West Coast, moving from an AD at McCann Worldgroup SF to a similar post at T.A.G., where he was part of the seemingly massive team that worked on Halo 3 “Believe.” When T.A.G. evolved into agencytwofifteen in April of last year, Able got bumped up to ACD and continued working on Microsoft/Xbox (including promos for the live action series, Bright Falls) as well as Nescafe Mexico.

While it adds more creatives, BBH NY is still without CCO but the search continues for someone to replace Kevin Roddy, who resigned last fall. Current day-to-day creative is being overseen by three ECDs, Calle Sjoenell, Jon Pearce and Mike Shackle.