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Posts Tagged ‘Cannes Lions International Festival of Creativity’

Cannes 2014: South by Southern France via MRY

Cannes

After spending the week at the 2014 Cannes Lions International Festival of Creativity, the good folks over at MRY have pulled together some key takeaways from their experiences overseas. 

David Berkowitz, Chief Marketing Officer

The biggest surprise for my first year in Cannes was how much the festival resembled another that I’ve been going to for years – South by Southwest. Everywhere along the most populated areas of the Palais and the Croisette were banners for tech brands such as Google, Yahoo, Microsoft, Pinterest, Spotify, and the Mobile Marketing Association. Yachts flew flags of companies such as Celtra, Vibrant Media, and True[x]. Even more traditional brands such as the Daily Mail and Clear Channel were heavily touting their digital offerings. On the main stage, celebrities followed suit, with Patrick Stewart taking a “dronie” (a selfie powered by a drone) for Twitter, and Kanye sharing the secrets behind his famous wedding photo on Instagram. Meanwhile, Volvo Trucks won in B2B for a YouTube campaign, while British Airways triumphed in out-of-home awards for a billboard powered by real-time flight data. 2014 is the year tech totally took over the Lions, and there’s no turning back.

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Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Unilever CMO No Longer a Fan of Advertising

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Maybe not so much?

Unilever stays fairly busy with a range of products running the gamut from food to personal care to just about anything that requires advertising to maintain its market share.

According to a blog post in the Wall Street Journal (and a stage appearance at Cannes-Lions), Unilever CMO Keith Weed is a bit terse about the industry’s new digital direction. Weed believes that advertising “is chaos and is only going to get worse.”

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Cannes-Ables, Volume 2

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Thanks to your overwhelmingly positive response to the first post in this series, we’ve decided to deliver again, relieving your not-in-Cannes regrets by collecting only the very sharpest quotes from those lucky enough to be there…and sober enough to tweet coherently.

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Future Lions Winners Bring Social Justice Through Advertising


Today, as part of the 58th Cannes Lions fest in France,  AKQA announced the 2011 winners of its 6th annual Future Lions competition (watch winning films here).

The competition invited students (in any field) over the age of eighteen to submit campaigns that “advertise a product from a global brand in a way that couldn’t have been one five years ago, to an audience of your choosing.” When we think “global brand,” we tend to think big fish like Nike and and McDonald’s. After all, coming up with unprecedented ways to sell expensive sneakers or artery-clogging burgers is exceedingly difficult. What’s most inspiring about the Future Lions competition, is how the top contestants gravitate towards campaigns that aren’t just innovative for their use of the chosen brand, but also have a social conscience and the capacity to actually…er…well, for lack of a better term, change the world.
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