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Posts Tagged ‘Carey Crosby’

Monday Odds and Ends

-MRM is responsible for creative on Hitachi’s first all-digital corporate branding campaign that includes a microsite. link

-Not only is Y&R New York moving to Columbus Circle next year, the agency’s getting into the spirit of things by sponsoring Tatzu Nishi‘s “Discovering Columbus” exhibit in the area (above). link

-R.I.P. Stephen Puckett, a VCU grad went on to work at DMB&B and eventually open his own agencies, The Puckett Group and PuckettPark. The St. Louis resident passed away last week at the age of 61. link

-L.A.-based agency Oishii Creative has launched a new website and has formed an alliance with director Steven Murashige. link; link

-San Francisco creative studio Bonfire Labs continues its hiring spree, adding EP Carey Crosby and senior creative director John Stewart to the fold.

-Could Apple become the first company to break the $1 trillion mark in terms of valuation? link

-Domino’s is ready to go toe-to-toe with Pizza Hut when it comes to pan pizza. link

-New York-based editorial house Northern Lights added Alan Chimenti to its roster for East Coast representation. link

-Now it’s Omnicom’s turn as the holding company is being sued by former employee Ray Katz for discrimination and wrongful termination. link

-A freelance creative director lays it all out on the table for a prospective client. link

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Sprint Network Wants to Rename a Band

Meet Yerkish, a band with a name that “sounds like a Turkish yam.” No, you don’t need a “good” band name to make it big (see Green Day or Blink 182 for reference), but having a musical identity that rolls off the tongue goes a long way in marketing yourself. You also have to make good music, but that’s another story.

So, Sprint decided to help out our poor Denver-based foursome with a YouTube homepage takeover today courtesy of Goodby. Bringing to life Sprint’s “All.Together.Now” network idea (which gave us seizures in the past), the world now has an opportunity to rename Yerkish via crowdsourcing and hopefully send them on a trajectory toward fame and fortune. Hey, you’ve probably given up on touring the country in your sweet hair metal band by now. Might as well use that awesome band name you were saving for a rainy day and give it to a good cause. Credits (with a whole lotta creative directin’) after the jump.

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Sprint Induces Seizures with ‘All Together Now’

Sure, this may not send people to the hospital like Kanye West‘s video for “All of the Lights.” But, if you’re hanging out on your office desktop, we recommend watching this new spot from Goodby, Silverstein & Partners on full-screen mode.

It seems that Sprint’s “Now Network” nickname is being dropped (at least in these spots) for “All. Together. Now.” A look at the campaign’s website reveals that Sprint’s Unlimited plan means a sad, blinking pug or a senior citizen smiling with floating balloons behind her. You can even call or text Veatrice to wish her a happy 100th birthday! While the site leans more toward the unlimited calling and texting aspects of the plan, TV spots like “Anthem” are more about viral video capabilities. Isn’t it time you used your HTC EVO to watch more people falling off of tables? Credits and the second spot, “Birthday,” after the jump.

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